Miriam Mateu is a senior professional in the communications industry with over 15 years of experience crafting strategies for global solutions, with a focus on international press, PR, and personal branding. An experienced brand manager and marketeer, she founded CONVOCA Agency in 2005 after a stage in Paris promoting the Spanish fashion industry. At CONVOCA, she leads a team that shapes and implements their clients' vision and goals, anticipating needs, pioneering across industries, and adapting to fast and dynamic environments.Miriam Mateu has worked with, and/or been a counsel to, America’s Cup, The Yves Klein Archives, BMW, Porsche Spain, Mandarin Oriental Hotel Group, The Ritz-Carlton, Ipanema, Kering Group, Fira de Barcelona, Veuve Clicquot, Moët Hennessy, Boston Consulting Group, among others.