Miriam Molina Frances Email & Phone Number

Madrid, Es

Montreal, Quebec, Ca

Hivestack is a global, full-stack, ad tech company that powers the buy and sell side of programmatic digital out-of-home (DOOH) advertising.What I do: Supporting diverse markets: ES, IT, PT, Nordics, UAE, UK, BeneluxOversee a group of programmatic account managers and adops.Be involved in strategy phases (media plans, audience curation, data, lifts studies, etc).Communication with the product and data team to improve our solution. Supporting and working closely with agencies, publishers, and tech partners. Manage live campaigns and ensure KPIs are met.

Montreal, Quebec, Ca

Hivestack is a full ad tech stack platform that includes an SSP for DOOH media owners, an ad exchange with APIs to monetize unsold inventory, a geo-temporal DOOH ad server, and a DSP used by digital agencies to buy pre-negotiated deals for DOOH inventory programmatically.What I Did: Being part of the Client Services team for EMEA, involved in the engagement with strategic clients (media plans, audience curation, lifts studies, etc).Aligning with Hivestack Sales VP per market. Supporting and working closely with programmatic traders, agencies, trading desks, publishers, and tech partners. Managing live campaigns, ensuring KPIs are met, and being in charge of the campaign follow-up, ad-ops stuff, and reporting.

Tokyo, Jp

What I did: As Programmatic Manager in charge of the Nest Food & Beverage I am focused on the high-growth digital programmatic strategy of the clients belonging to the vertical while Identifying and evaluating new ways to grow revenue. Communicating the vision and status of programmatic strategic initiatives to different stakeholders of the organization. Ideating new areas for programmatic expansion, including but not limited to Video, Native, Contextual, DOOH, Audio, CTV, etc.Cross-functional collaboration to get buy-in of strategies, develop business plans, voice of the customer feedback, and ensure seamless execution of new initiatives.Working closely with global strategy, data, delivery and other HUB teams. Aslo with international brands, product and planning, to drive programmatic monetization growth.As Part of the Programmatic HUB Team I am specialized in Thinking holistically about how the current and future programmatic product offering fits into the larger ecosystem both internally and externally, within the wider industry.Be always up-to date with the latest technology/media industry trends and market conditions. Trained in the major programmatic platforms. Close-relation with DSPs and SSPs, ensuring strategic opportunities are identified.

Tokyo, Jp

What I didManaging the digital and programmatic strategy/planning for Mondelez, StarZPlay, Intel & Piaggio.Work closely with brand teams to provide insights and recommendations that align with, or enhance, strategy/business goals.Develop, implement, manage and trading digital campaigns. Analyse the final perfomance.Oversee small group of programmatic traders.Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, DMP, and ad networks.Collaborate with Tech, Data, and Inventory partners.

Madrid, Comunidad De Madrid, Es

What I didManaging the supply programmatic team and supporting the demand team (DSP)Closing and follow up: programmatic sales opportunities with Agencies, Trading Desk, and Clients. Improving the yield revenue of our publishers, maximizing benefits with programmatic scenarios. Working with Adcolony managing the programmatic Spanish market with the product, video instant-play.Managing Adsquare Spain (The Real-time Data Exchange/DMP)Coordinating the Spanish market, from early stages such as elaborating the proposal, managing the data segmento set-up (audience and geofence) to the agency DSP’s and the proper follow up.Setting up Footfall studios (Drive to Store) with Agencies, Trading Desk and DSP.

Madrid, Comunidad De Madrid, Es

What I did:Managing the Programmatic and Ad Yield optimization activities on Adgage Network.Improving performance on Programmatic Platforms maximizing revenues through business analysis.Optimize AdExchange inventory utilization to maximize eCPM and Deal opportunities.Supporting the demand Programmatic team.Relationship with global agencies, trading desk, clients and other technological and commercial partners.

Boston, Massachusetts, Us

What I did: Facilitate and execute tasks involved with campaign management; includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimizations, billing/budgeting, strategic planning, etc. Running and optimizing CPA/CPL campaignsIn partnership with Client Strategist act as client liaison when necessary, providing service around live campaigns, technical issues, and performance goals.Collaborate with relevant cross-functional teams to achieve campaign goals, inform digital media solutions for new client proposals, as well as, up-sell opportunities leveraging historical data and insights.

New York, Ny, Us

What I did: Manage Ad Ops Team in Spain. Analyze the performance and build reporting dashboards, invoices, and summaries.Use the adserver and trafficking technical Know-How (DFA, Sizmek, Weborama, SmarTAdserver,etc)Get client goals, and ensure optimization for CPM, CPE, CPV, Mobile and RTB campaigns. Participate in the budgeting and forecasting process.Up-sell/Cross-sell: learn to pitch new products to existing client and work with onboarding team to ensure accounts launch on time.Manage Teads Elite Ad Ops in Spain laying down a fluid communication with others offices around the world.

New York, Ny, Us

What I did: Analyze the performance and build reporting dashboards, invoices, and summaries.Use the adserver and trafficking technical Know-How (DFA, Sizmek, Weborama, smart server, etc)Get client goals, and ensure optimization for CPM, CPE, CPV, Mobile and RTB campaigns. Participate in the budgeting and forecasting process.Up-sell/Cross-sell: learn to pitch new products to the existing client and work with the onboarding team to ensure accounts launch on time.Manage Teads Elite Ad Ops in Spain laying down a fluid communication with other offices around the world.

New York, Ny, Us

What I did: Account ManagementUp-sell/Cross-sell: learn to pitch new products to the existing client and work with the onboarding team to ensure accounts launch on time.Publisher relations managementCoordinate the Campaign Managers Lead the hiring process for the department. Manage Video, Branded Content, and Sponsored Post Campaigns Optimization and knowledge of the clients needed.Prepare Reports, Invoices, and Summaries for our Publisher and Client Partners.Supervise Teads Labs (rank of news, video, brands, and blog)Solve technical problems and communicate with publishers. Identify and set up the Network Management (Blogs, Sites, FB pages, Third parties, Cashback, Impressions...) Development of internal and customized technical tools.Communicate fluidly with the other's offices around the world.

New York, Ny, Us

Manage Video, Branded Content and Sponsored Post CampaignsGrow affiliate Blogger base.Prepare reports of the campaign performance

Madrid, Madrid, Es

Manage sponsored post campaigns. Coordinate RRSS actions.Fluid communication with publishers.Develop the Strategic Alliances actions (CRM, BBDD)

Assistant in the Department of Communication and Fundraising Business.

Curso Superior De Rtb Y Compra Venta Programática

Programa Profesional De Social Media Marketing, Publicidad

Licenciatura, Publiciddad Y Rr.Ppp

Thepowermba, Empresa, Gestión, Marketing Y Disciplinas Afines