• Minus Tide makes site-specific, minimal-intervention wines that express the distinct, coastal, and rustic winegrowing region of Mendocino, California.

• J.A.M. PR is a recognized leader in wine industry communications, representing a small portfolio of high-end wineries.

• Supported the global sales team in selling complete portfolio of 90 luxury hotels and resorts to new and existing clients, focusing on multi-user accounts in the corporate, travel industry, and group markets. Served a key role in account management and goal achievement by generating YTD revenue reports, managing leads and RFPs, and maintaining client database. Created and designed customized sales presentations and marketing collateral, and helped prepare for account reviews and sales calls. Assisted with coordination of customer events including the 2012 Business Development Forum. Strengthened relationships with internal and external clients through commitment to Four Seasons standards, care, and attention.

• Created and managed BEOs, floorplans, menus, contracts, and event files. Responsible for coordinating all private club events.

• Chalk Hill, Kuleto, Merus, and Sebastiani Wineries• As the Special Events Coordinator for Foley Family Wines, had full responsibility from selling through implementation of weddings, corporate events, and social events of up to 300 guests at four winery venues. Established and maintained client relationships and professional partnerships, guided clients through event process from inquiry to execution, and acted as main point of contact. Led site tours, assisted with contract and negotiation process, booked events for 2012 season, and helped increase weddings by 300%. Created and worked from BEOs, placed rental orders, directed event set-up and break-down for staff and vendors, and supervised event. Assisted clients with wine selection based on budget, menu, and nature of event; hosted tastings. Educated clients about wine varietals and winery history. Increased and encouraged wine club membership. Developed partnership programs and packages with local restaurants, hotels, concierges, and DMCs.• Administrative duties: received and recorded all event payments, created invoices and monthly revenue reports, ordered and tracked wine for each event, updated calendar, and managed event file.• Excelled in a fast-paced environment, stayed calm under pressure, prioritized tasks, communicated effectively, and appreciated constant change. Remained gracious, hospitable, caring, and welcoming to clients, customers, vendors, and co-workers.

• Proactive role working with over 80 winery and culinary vendors for the 29th Annual Paso Robles Wine Festival.

• Experienced adventure travel and tourism in Fiji, which was a student created FAM trip. Was exposed to every facet of the Fijian tourism industry including daily seminars with travel executives and resort owners. Based on the previous experience, developed a travel package complete with transportation, daily schedule and activities, and accommodations for a 20-student trip to Ireland in Spring 2012.

• In-depth study of the Central Coast wine region, which included exposure to local wineries in Paso Robles and Edna Valley to increase knowledge of wine industry trends, branding and marketing strategies, and sustainable viticulture practices.

• Provided exceptional customer service in a fine dining setting, maintained knowledge of menu and wine list, and trained new employees. Operated private events including wedding receptions, concerts, and corporate events.

• Promoted, organized, and led weekend trips from Italy to France, Switzerland, and Germany for 40 American study abroad students.

• Acquired and maintained clientele, and developed relationships with life-long customers. Assisted clients with fine jewelry purchases including engagement rings and customized pieces. Created marketing collateral for holidays and promotions. Strategically organized merchandise to enhance store aesthetics and drive revenue. Maintained a high level of individual sales and customer retention by providing a positive, genuine purchasing experience and through extensive product knowledge.

• Gathered measurements at job sites, communicated with clients, completed office tasks, and copied and delivered plans to city planning departments.