Miriam Rodriguez Duran Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Coffs Harbour, New South Wales, Australia

- Led operations and managed the team, implementing strategies to improve processes and enhance customer experience.- Managed relationships with suppliers, calculating orders based on forecasts and sales objectives.

Corindi Beach, New South Wales, Australia

- Led multidisciplinary teams (40+ people) in the horticulture sector, achieving daily goals and managing logistics between different teams for smooth collaboration.- Participated in various internal projects for continuous improvement, training, and communication with employees.

Madrid, Comunidad De Madrid, España

Projects:- Omnichannel campaigns for Cuenta Nómina, Hipotecas, Prestamos, Inversión y Twyp (P2P payments app and cash withdrawal in establishments).- Digital campaigns for Prestamos, Hipotecas and Twyp (display, social media ads, social media posts and influencers).- Customer communications (emails, push in app, commercial and transactional web display and personalisation) for Cuenta Nómina, tarjetas, Prestamos, Hipotecas, Twyp and Inversión.Key responsibilities:- Definition and execution of the global marketing, communication, and brand strategy for various products, prioritizing customer experience.- Developed and implemented omnichannel and digital campaigns for key products, spanning offline channels (TV, radio, OOH, print, branches) and online channels (display, social media, SEO, influencers).- Managed and executed customer marketing communications with loyalty and cross-sell objectives, utilizing tactics such as email marketing, in-app marketing, push notifications, banners, and web.- Monitored and analyzed ongoing campaigns, implementing learnings to continuously enhance performance.- Coordinated communication with marketing departments of key partners in the Twyp project (Grupo DIA, Galp, Shell, ONCE, and El Corte Inglés) for the execution of joint communications to databases. Coordinated the creation and distribution and implementation of signage and branding for Twyp in their retail locations.Skills: Digital campaigns, product marketing, brand strategy, customer experience, email marketing, in-app marketing, e-commerce marketing, social media campaigns, CRM, loyalty campaigns.

Madrid Y Alrededores, España

Projects:- La Penúltima de Mahou: Design and creation of the private space on Mahou San Miguel's website for managing group promotions using PIN Codes on products. Design tailored to the branding of group brands and their target audiences.- Customer Loyalty Promotions for Mahou San Miguel: Creation and ideation of promotions and prizes for Mahou, Mixta, San Miguel and Solán de Cabras. Development of communications (email marketing, transactional web) and management of necessary documentation (legal bases).- Ecovidrio Corporate Blog: Maintenance on WordPress, content management, and optimization.Key responsibilities:- Analysis of client needs, benchmarking, and target audience requirements.- Management and coordination of the different projects with internal teams.- Direct client communication and proposal presentation.- Timings and budget management.- Results analysis and project report generation.Skills: Project Management, Client Management, Market Analysis, Benchmarking, Budget Management, Report Generation, Promotional Campaigns, Brand Strategy, Content Management (WordPress), Email Marketing, Legal and Compliance, Client Proposal, Responsive web design.

Master'S Degree, Digital Marketing

Bachelor'S Degree, Advertising And Public Relations

Activities and Societies: Erasmus + in CELSA Paris-Sorbonne IV (2014-2015)

Associate'S Degree, Applied Marketing Communications