• Led and supervised the VM team. • Planned, prepared, and executed campaigns, storefront displays, layouts, and special installations. • Styled mannequins to showcase products effectively. • Organized and scheduled tasks for the VM team. • Conducted monthly performance evaluations to assess team effectiveness. • Coordinated visual communication initiatives and implemented them accordingly. • Analyzed KPIs and generated reports on visual implementation effectiveness. • Monitored sales performance and inventory levels

• Planned and executed campaigns and new collections. • Designed and implemented layout changes. • Created showcases, launch zones, and featured mannequin areas. • Analyzed KPIs and sales data, and generated reports. • Provided training, Huddles, and development for the team and new starters. • Identified Best Sellers and areas for improvement (Black Holes). • Collaborated on setups and layout changes in multiple stores across different regions of Spain. • Simultaneously managed multiple adidas corners and stores (Maternity Leave). • Developed the project for opening a new store. • Implemented inventory control strategies.

• Headed the Children's & Teen Division. • Implemented brand strategies at the sales floor. • Rolled out new collections and campaigns. • Tracked, analyzed, and reported on commercial plans. • Implemented graphic materials for various campaigns. • Developed, planned, and organized in-store changes. • Maintained visual merchandising standards and ensured adherence to guidelines

• Developed and executed sales floor strategies. • Planned and rolled out new campaigns and collections. • Analyzed outcomes from various initiatives. • Analyzed KPIs. • Ensured the upkeep of corporate image standards. • Coordinated and trained the in-store team. • Deployed graphic materials for different campaigns. • Managed stock control.