Miri Chen Email & Phone Number

Hod Hasharon, Il

• Launched a new orthopedic product: Developed strategy, marketing plans, and managed marketing budgets.• Established collaborations with physicians and Key Opinion Leaders (KOLs) to promote the product in private and public markets.• Developed scientific and marketing materials, organized lectures, and participated in conferences.• Led digital campaigns, including creating landing page, Google promotions, and content marketing.• Designed a unique distribution framework for clinics, hospitals, and patients.• Managed procurement processes for product integration into hospitals and HMOs.

• Responsible to prepare the launch of new therapeutic product, into a highly competitive market• Executing market analysis, forecasts, and market plan • Managing and executing all pre-launch activities • Establish relationship with potential customers • Coordinate and collaborate with internal teams • Produce marketing materials and company’s website

Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.Build long-term relationships with new and existing customers.

Jerusalem, Israel, Il

•Identify, analyze and execute business opportunities resulting in partnerships with global pharmaceutical companies to promote Rafa's strategic objectives•Manage contacts and negotiation process to formulate a mutual long term commercial agreement with potential partners •Analyzing the financial and commercial feasibility of potential new technologies in the market•Alliance management of existing global pharmaceutical partners •Internal collaboration and coordination with all relevant departments and positions within Rafa

Tel-Aviv, Il

•Managed the implementation of the BMU (Bone Metabolism Unit) marketing strategy into marketing tools and activities •Training, supporting and consulting to marketers of the BMU products around the globe•Prepare and present scientific material in support of marketing and sales•Produced marketing tools, presentations and training material in English and participated in international conventions•Collaborated with the pharmacology department regarding registration issues

• Managed and implemented pre-marketing activities and successfully promoted the launge of a new psychiatric drug • Conducted market analysis and developed a marketing plan and budjet• Built drug awareness among specialists, opinion leaders and health authorities • Negotiated with government officials and authorities and promoted governmental funding allocations • Produced marketing materials, brochures and presentations, organized national conventions and coordinated international speakers• Participated in international medical conventions • Collaborated with the pharmacology and medical departments

Master Of Business Administration - Mba, Marketing

Bsc, Bilogy