Mirjam Wolf Email & Phone Number

Berne, Switzerland

Langenthal, Berne, Switzerland

- Responsible for global paid advertising campaigns on Social Media and Google, including conception, execution, and copy writing- Coordination with internal graphics team for asset creation- Managing the company’s Social Media accounts (LinkedIn, Meta, Instagram), including content creation, copy writing, planning, scheduling, and posting- Community Management- Managing of external agency- Responsible for a holistic tracking strategy and its execution- Responsible for analytics in regards to Social Media / Website- Managing the company‘s brand ambassador

Langenthal, Berne, Switzerland

- Responsible for the global promotion of the light equipment product portfolio- Creation, updating and editing of sales materials, presentations, and other documents- Coordination with internal and external stakeholders in regards to new product introductions- Managing of the company’s brand ambassador- Planning, conception, and execution of global paid advertising campaigns on Social Media and Google for light equipment- Support for organic content creation and distribution

• Responsibility for the marketing activities for all companies of the group• Leading a team of four marketing specialists• Budget responsibility for the areas of marketing, communications, and employer branding• Responsibility for the content marketing strategy, SEO & SEA strategy, and Social Media strategy• Development and implementation of branding and positioning strategies • Development of holistic marketing campaigns from implementation to success monitoring• Management of external agencies and service providers• Creation of advertising materials (photo, video, text)• Analysis of funnels, campaigns, and the holistic customer journey, including the identification of optimization opportunities• Establishment and development of a sustainable, digitally thinking marketing organization by incorporating modern marketing tools and processes

Bern, Berne, Switzerland

Responsibility and implementation of all marketing activities for the daughter firm Careerplus:• Conception, planning and implementation of national advertising campaigns on Social Media with the goal to gain internal employees, as well as candidates for external mandates• Write copy for all owned channels; support with content creation• Development and execution of the content marketing strategy for the company's blog; coordination with external writer • Development of relevant partnerships for the company• Planning and organization of printed materials• Development of a brand voice concept and its implementation• Responsibility for the White Paper, including coordination with external writer and development/execution of the marketing strategy

Basel, Switzerland

• Strategy, conception, planning, and implementation of international advertising campaigns on Social Media and Google; responsible for reporting and analytics; budget responsibility; agency management• Project responsibility, coordination, and implementation of marketing activities for the fairs in Basel and Miami Beach• Regularly analyze opportunities and new trends related to marketing activities and derive actions• Responsible for strategy, pricing, and reporting of ticket sales• Plan and organize the production for all print communications with internal team and partner agencies

• Strategy, conception, planning, and implementation of international marketing campaigns• Project responsibility, coordination, and implementation of all marketing activities for the fairs in Basel and Miami Beach• Responsible for paid digital marketing campaigns for Art Basel• Responsibility for tracking & analytics• Budget responsibility for projects/campaigns

Zürich Und Umgebung, Schweiz

• Planning and implementation of marketing campaigns (offline & online)• Planning and development of advertising materials • Planning and implementation of PR-events for customers • Copywriter for specialized, marketing-related magazines, newsletter and social media • Participation at fairs and events for the agency/partner company

Exploring the Cook Islands, New Zealand, and Samoa.

Zürich Und Umgebung, Schweiz

• Project Management for various communication and marketing projects • Copywriter for marketing-related magazines, newsletter, and social media• Online marketing for the agency • Support of the agency/partner company for and during events and fairs

Zurich, Switzerland

• Personal Assistant to the CEO• Support for marketing- and event projects• Support of the agency/partner company during events and fairs

• Technical translations (German-English, English-German)• Processed orders• Management of the maintenance software, including training of co-workers• Created check-lists and documentations• Organized international shippings• Supported various marketing projects

• Translations (German-English, English-German)• Revision of articles• Administrative work and correspondence

Master Of Business Administration - Mba

Graduated with Merit. Courses: - Organizational Behavior - Economics - Marketing - Project Management - Leadership - Leading.

Nanodegree, Digital Marketing

Skills acquired: - Content Marketing - Social Media Marketing (Organic) - Paid Social Media Advertising (Facebook Business Manager) - SEO.

Nanodegree, Marketing Analytics

Skills acquired: - Basics of Data Analysis - Data Visualizations with Excel and Tableau - Advanced Google Analytics Reporting - Reporting.

Master Of Arts (M.A.), Language And Communication

Bachelor Of Arts (B.A.), Linguistic, Comparative, And Related Language Studies And Services

Linguistics

Exchange semester