Specialising in creative marketing

Expert in Hospitality HR consultancy.

After relocating to Cornwall, I decided to gain a more diverse range of business expertise. Working in both B2C and B2B roles, I am responsible for the daily operation of the factory shop, organising the supply of inventory and arranging displays to improve sales conversions. St. Eval supplies its own brand and whitelabel products to various businesses around the UK, and part of my remit involves organising the participation in trade shows and events to secure new business opportunities. I am also involved in aspects of online marketing, such as ensuring the website product catalogue meetssearch engine optimisation standards.

This role involved writing and implementing company contracts, handbooks and policies. I organized staff induction and training while constantly improving the company benefits package within a targeted budget. Responsible for sensitive staff data and its storage in our company HR software, I also managed internal communication and employee relations. This was achieved through face-to-face staff meetings and regular surveys to measure employee engagement levels. In addition to staff management and performance matters, I participated in company marketing activitiessuch as email newsletters and website design.

Liaising closely with the company directors and finance team, I helped maximize the performance of the HR department, which was responsible for over 600 employees. I performed weekly visits to each restaurant to gain a better understanding of the company and staff performance, while monitoring employee engagement and benefits. Providing coaching and mentoring for our restaurant based HR teams, I contributed to staff management,training, employee relations, employment law, 360-degree feedback and project planning. Staff recruitment was an important component of my role, advertising for and selecting the best candidates to represent the Hawksmoor brand. This dedication to our staff helped me lead the Sunday Times Best Companies project three years running.

Responsible for the recruitment and management of seven employees, I utilised focused coaching and mentoring to ensure a cohesive, productive team. Project and succession planning were a vital part of the role, and combined with detailed staff reviews and feedback, we routinely surpassed our sales targets. As the first point of contact for many customers, we embodied the high standards and professional ethos of the company.