I am a digital strategist with a combination of analytical and creative mindset and a hands-on way of working. I connect different disciplines in my thinking and know how to turn clients’ needs into practice with designers and developers. I am passionate about creating audience-oriented digital marketing, be it websites, marketing campaigns or content marketing. Understanding both clients’ needs, and technical production helps me to communicate ideas between clients, designers, and programmers. For nearly twenty years, I have worked with local and global brands as well as with governmental and non-profit organizations. I started my career in traditional communications but my passion for digital soon led me to focus on digital communications and marketing. I am driven by curiosity and a can-do attitude, with a dry sense of humor and an interest in all things nerdy and geeky. Ask me about: content strategy, buyer personas, website information architecture and SEO, analytics, campaign concepts, influencer marketing and social media.Contact infoPhone: +358 40 538 1837Email: mirkka.guthwert@paperplanes.fi