Mirko Olivieri is adjunct professor and research fellow at the Faculty of Economics of the Catholic University in Milan, where he belongs to the Research Centre of Marketing (Centrimark). His research interests concern marketing communications, with a focus on the business relationships between organizations and stakeholders in the digital environment.After graduating with honors in Business Communication and Marketing Management at the Catholic University, he was a PhD candidate at IULM University of Milan (2019-2022).He published articles in national and international academic journals, chapters in volumes and in university textbooks. He is also member of the National Council of the Società Italiana del Dottorato di Ricerca(SIDRI), member of the Italian Academy of Business Economics (AIDEA), the Italian Marketing Society (SIM) and the Italian Management Society (SIMA). As a journalist, he collaborated with national online newspapers.