Mirko M. personal email
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Mirko provides consultancy services for various businesses in the digital and advertising space, from strategy and planning to execution. He has over seven years of experience in marketing and communications, working with some of Australia’s and the world’s largest brands within FMCG, Alcohol, NFP/NGOs, Finance, and Tech.Mirko is a data-driven and customer-centric professional, with strengths in content strategy, storytelling, digital and business strategic direction, media and agency liaison, project management, and media planning/modeling. He also has skills in social media and influencer strategy, digital transformation and first-party data, and data analysis, primarily within customer segmentation and journeys, CRO and paid social. He is currently pursuing his MBA at Victoria University, with a focus on business administration and management. His goal is to help businesses achieve their marketing and growth objectives through innovative and agile solutions.
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Fractional CmoM Squared MarketingGold Coast, Qld, Au -
CmoM Squared Marketing Jul 2020 - PresentParramatta, Nsw, AuProviding consultancy services for media, agency, hospitality, FMCG, technology, SMEs and financial services businesses in the digital and advertising space. Holistic support available from strategy and planning to execution. -
Senior Marketing ManagerProud Poppy Clothing Aug 2024 - Nov 2024Craigieburn, Victoria, AuWorking with fast scaling inclusive fashion brand, leading marketing and e-commerce functions. -
Client Success ManagerOliver Agency Feb 2024 - Aug 2024London, London, GbPartnering with brands in Australia and across APAC, enabling them to do marketing better, faster, cheaper through technology.* AU Sales strategy and pipeline work* Marketing and PR strategy and execution for ANZ* Client success* Strategic and team planning for clients -
Digital Project ManagerOliver Agency Jan 2023 - Feb 2024London, London, GbSupporting global fast fashion client H&M -
Apac Data Experience And Activation Lead (Diageo)Oliver Agency Nov 2021 - Jan 2023London, London, GbBuilding efficiencies through data driven marketing to support d2c (ecommerce) and consumer engagement. -
Apac Data Experience And Activation LeadDiageo Nov 2021 - Nov 2022London, GbConsumer data role focusing on experience and activation of campaigns utilising data and Salesforce Marketing Cloud to improve marketing and direct to consumer campaigns. -
Marketing And Communcations Manager, FundraisingNextsense Mar 2019 - Nov 2021Macquarie Park, New South Wales, Au -
Digital ManagerNextsense Jun 2018 - Mar 2019Macquarie Park, New South Wales, AuSupporting the NextSense (formerly RIDBC) Fundraising team through brand awareness, acquisition and activity amplification.Planning and deployment of new tools providing an improved donor experience through and reallocation of staffing resources into one to one interactions.Key focus areas;CRM - sourcing, deployment and change managementDigital media planning, buying and content development - acquisition and retention strategiesDonor CX and journeysDigital engagement - donors, general public and key stakeholders -
Digital DirectorThrive Pr + Communications Aug 2017 - Jun 2018Sydney, Nsw, AuThrive is a B2C and B2B PR agency that provides services including traditional and digital media relations, influencer relations, events, social media, sponsorship management and issues management. Thrive’s specialist categories include: Sport, Entertainment & Events, Food & Drink, Tech & Innovation, Health & Wellbeing, Home & Design, Not-for-profit & Community. The Digital Director plays a key role in the commercial success of the agency and its clients, devising strategy, executing senior level components of campaigns, delivering campaign KPIs and ensuring profitability of accounts for the agency. -
Digital & Social Media ManagerCoca-Cola Amatil Dec 2015 - Jul 2017Uxbridge, West London, GbWorking in a strategic role within the CCA Alcohol and Coffee division with one direct report, I manage all things digital both Sales and Marketing. Marketing: campaign and brand strategy, leading the execution through in-house team, managed by myself or external agencies. Digital media strategy and buying. Customer marketing and promotion strategy via digital channels.Sales: Retailer partner digital sales channel strategy, trade promotional digital planning and small business strategy support for outlets (small bars and cafes).Brands which I worked on include but, are not limited to;CoorsBlue MoonMiller Trade Mark (Miller Genuine Draft, Miller Chill)Rum Co of Fiji - Bati Rum and Ratu RumGrinders Coffee RoastersVonu Pure LagerAustralian BittersAustralian Beer Company and its brands Yenda Beer and Pressman's Cider.Beam Suntory portfolio: Jim Beam, Makers Mark, Midori etc. -
External Digital And Social Media AdvisorCoca-Cola Amatil Jul 2015 - Dec 2015Uxbridge, West London, GbThis is a holistic in-house 'external' role, playing the part of a social media & digital agency for the CCA Coffee and Alcohol brands. These brands include but are not limited to; Vonu Premium Lager, Australian Beer Co., Grinders Coffee, Pressman's Cider & Yenda Beer. Recent business wins has lead to CCA brand partner Molson Coors International joining this business model, bringing their iconic global beer brands Coors & Blue Moon digital under my directive.A day in the life of... Consulting & advising on Social & Digital, Ad budgeting, activation & reporting, content production & planning, strategy development & execution, liaising with brand managers who would act as the client, if this was a traditional agency-client relationship. -
Social Media Community ManagerReckon Feb 2014 - Nov 2015North Sydney, Nsw, AuContent creation - copy, video and images. Branding & Company Tone, Community management, Community creation, Community & Social media strategy consultancy, Content sourcing, Incident management, Social media monitoring, Customer engagement, Partner engagement and liaison. Social media & Community advocacy, SEO of web assets & content. Proficient user of Adobe Photoshop, video editing software, Hubspot for eDMs & landing page content creation and publishing.Project involvement, data tracking and analytics.Project Managing: New Website with self service Digital Content.Day to day life also involves generally playing with Reckon Personal and Business Accounting Software. -
Social Media ConsultantCommonwealth Bank Jan 2013 - Mar 2014Sydney, Nsw, AuSocial media management and interaction, Community management, Radian6 advanced user, incident management and reporting, emergency services, risk assessment and management, brand management, twitter and Facebook moderation and listening, staff training and feedback, complaint handling, etcDuring my time I was an awarded quarterly business award for Q2 2013/14 FY for Outstanding contribution in the Banks Social Media Presence – particularly for a Twitter proactive campaign - I formulated & administered targeting Competitors unhappy clients. This Campaign yielded unexpected Interceptions and new business for the bank. -
Customer Service And MarketingWestfield Jun 2010 - Mar 2012Paris, Idf, FrWestfield Group now Scentre Group (ASX: SCG) is one of world's largest retail property owners. My role sat within the Parramatta, NSW centre management team supporting the marketing and customer service teams on a part-time basis.Key ResponsibilitiesCustomer (tenants/retailer) marketing and engagement.Create weekly eDMs to consumers and tenants on specials.Manage centre's website and social channels.Local Media Releases and liaison. -
Duty ManagerBowlarama Jun 2006 - Dec 2010Function management of the licensed venue, corporate sales, end of day banking, managing a team of 10, centre operations and maintenance. Financial record keeping, processing daily financials, administration. Set up and managed facebook page, paid search and eDM initiatives.
Mirko M. Skills
Mirko M. Education Details
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Victoria UniversityMaster Of Business Administration - Mba -
Victoria UniversityGeneral -
MciCustomer Contact -
University Of Western SydneyArts And Law -
Australian Careers Business CollegeBusiness Marketing Management
Frequently Asked Questions about Mirko M.
What company does Mirko M. work for?
Mirko M. works for M Squared Marketing
What is Mirko M.'s role at the current company?
Mirko M.'s current role is Fractional CMO.
What is Mirko M.'s email address?
Mirko M.'s email address is mi****@****ail.com
What schools did Mirko M. attend?
Mirko M. attended Victoria University, Victoria University, Mci, University Of Western Sydney, Australian Careers Business College.
What are some of Mirko M.'s interests?
Mirko M. has interest in Social Services, Writing, Digital Media, Law, Football (Soccer), Social Media, Human Behaviour, Politics, Traveling, Civil Rights And Social Action.
What skills is Mirko M. known for?
Mirko M. has skills like Social Media Marketing, Social Media, Management, Customer Service, Marketing, Digital Media, Marketing Strategy, Social Networking, Strategy, Leadership, Sales, Teamwork.
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