Responsibilities include planning, creation, and implementation of Fort Pitt Capital Group's marketing and communications strategies, and public relations to facilitate growth. My duties include overseeing all support materials creation including sales collateral, campaigns, social media, company website, public relations, internal & external communication, and corporate events as well as company networking and brand ambassador.

Company Leadership, Senior Account Management, Business Development, Media Relations, Strategist, Public Speaker

Build relationships and trust with a range of clients and staff members. Bring value to my clients' business by acquiring relevant in-depth knowledge, commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions.Lead projects by being a client advocate and liaison to the TFM staff and therefore effectively balance the dual expectations of my clients and the agency. Anticipate potential relationship or expectation issues, and advise the TFM team to proactively address them.Assist with over-all agency client development by networking, building relationships with key business leaders and maintaining contacts for top-of-mind awareness.Communicate with agency team members to effectively delegate, coordinate and monitor the work of agency staff members assigned to client projects to ensure work comes in on time, within budget and proper workflow throughout the agency is maintained.

TFM Advertising is a Harrisburg-based, full-service ad shop has built a reputation as an agency that provides both compelling creative and unique opportunities for targeted outreach statewide and beyond.TFM has developed, produced, and executed a bevy of digital, radio and TV campaigns, grassrootsinitiatives, promotions, public relations and events for markets within the commonwealth and surrounding influential markets.

Marketing consultant, business development, sell and generate revenues for witf television, 89.5 radio and interactive products.

• Field all new franchise inquiries resulting in the sale of over 30 franchises across the U.S.• Conduct webinars and workshops on how to use social media to sell the brand using sites like Facebook, Twitter, Groupon, and Living Social as the social media consultant for the entire franchise system• Create and run the sales process, ad budgets, databases, and our CRM System • Establish and implement social media best practices used companywide with measurable results• Develop and manage the company blog and all company social media profiles • Design and operate a franchise sales microsite utilizing SEO techniques that have proven effective with both search engine keyword results and have successfully aided in directly selling franchises• Manage, produce, write and distribute all company PR, resulting in countless national and local stories • Attend tradeshows and pitch the franchise to thousands of prospective owners

• Overhauled company’s image and brand from the ground up including a new logo, re-worded program descriptions, creation of a brochure, and a total website re-launch• Built and maintained a database of over 800 referral sources• Optimized website so that it appeared in the top 3 organic searches.• Increase web traffic to quadruple the volume of unique visitors, as well as took our website “grade” from 4% to 97% according to international new media consulting company, HubSpot• Presented program information to referral prospects ranging from one-on-one appointments to a room of 300+

• Acquired new business accounts through networking, cold calling and qualifying leads• Maintained and grew existing accounts with local direct clients and select agencies across the country• Projected earnings and analyzed data to estimate ratings cost per point and worked with client accounts payable to coordinate payment for spots aired• Created marketing plans for local clients that worked with budgets and schedules of both television and online advertising• Developed client relationships to create not only repeat business but gain a greater market share

• Coordinated video and multimedia projects for high-end external clients to successfully complete their projects both on time and within their budget• Managed up to 18 face-paced projects per with budgets ranging from $500 to over $50K and worked with clients such as The Hershey Company, Carlisle Syntec, Giant Foods and Commonwealth of PA• Developed relationships with agencies, producers, contractors and corporate managers resulting in repeat business• Assessed the needs of client requests to determine the best creative and technical solution to exceed their goals• Coordinated large-scale, diverse project needs, such as location, props, talent and crew• Worked on a variety of communications efforts including radio and television commercials, marketing videos, and employee communication programs, using video, multimedia and web technology• Attended trade shows to promote the company’s service offerings and to network with potential clients