Mirna Gonzalez, M.S. Email & Phone Number

Somerville, Nj, Us

Bridgewater, Nj

Provide comprehensive leadership of corporate marketing, brand awareness and communications strategies.Train and coach a four-member team in providing brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Establish and cultivate sales and agency relationships to achieve cross-team collaboration between the Americas and Japan headquarters, working with internal/external partners to provide on-site product training to subsidiaries in Latin America.▪ Manage a $1.2M budget, analyzing expenses and leading cost-effective vendor negotiations.▪ Identify and research opportunities in different market segments.▪ Lead consensus decisions for product messaging and strategy as well as suggest, create and review content for press releases and news engine articles targeting Latin American business concerns.▪ Co-led the company’s first Hispanic Heritage event, incorporating a Lunch & Learn on company business in Latin America; recommended strategies for a company-wide celebration including displays, videos and demonstrations of regional items, food and photos representative of various Latin American countries. ▪ Grew brand awareness in Latin American by leading the design of omnichannel marketing campaigns. ▪ Directed the creation of a marketing toolkit to augment advertising for Latin American distributors and resellers.▪ Led a team in translating and rolling out company’s Spanish website. Site model adopted by 5 subsidiaries.

Master Of Science (M.S.), International Management, Minor In International Marketing

Bachelor Of Science (B.S.), Business Administration, Minor In Marketing