Miron Kłosiński Email & Phone Number

Poznań, Pl

As CEO of Semergy Group, specializing in delivering SEO & PPC online marketing services to over 9000 small and medium-sized businesses, I managed a team of more than 500 employees operating under five brands (Sunrise System, Artefakt, Grupa Tense, Widzialni, Semahead). My main responsibilities included overseeing the organization's operational and strategic activities, leading a team of managers and employees, building relationships with key stakeholders, and developing and implementing long-term growth strategies. I focused on business development, revops, products, and process optimization. I led organizational and technological change projects, solved operational and strategic problems, to meet the evolving needs of the market and customers.Key team accomplishments and outcomes:- Managing revenues and costs with the result of achieving EBIT at 100%+ of the strategic target of the owner (Bauer Media Group)- Successfully supporting and collaborating with the objective of selling the Semergy Group's shares to a new owner (Wenet Group)- Increased average monthly revenue per customer (ARPU)- Increased team productivity- Restructuring and integration of the Group - generating savings and agility for further development and M&A activities

I managed strategic initiatives and product development. I was focused on developing and implementing strategies to increase the competitiveness of the business unit in the SEO market. I conducted market research and identified growth opportunities. I led teams responsible for product management and development, ensuring their compliance with customer needs and market trends. Additionally, I collaborated with other departments to ensure strategic and operational consistency in achieving business goals.Key team accomplishments and outcomes:- Expansion of product portfolio and customer base- Strategy for restructuring and integration of the Business Unit- Initiated the integration of the Service Delivery department

I was responsible for supervising and managing multiple projects, departments, cross-departmental cooperation and daily management support. Apart from closely cooperating with the top management of the organization, I also collaborated with colleagues from Bauer Media Group.My main duties included research, analysis, prioritization, planning, road mapping and implementation of the company's growth strategy, both through the development of the sales department, service delivery, and integration with Bauer Media Group for international expansion. I also led product development, project management, integration of technology teams, and support for mergers and acquisitions.Key team accomplishments and outcomes:- Sales and revenue development strategies created and implemented with dozen million PLN results- Group-level product development supporting the revenue growth- Growth R&D - revenue operations and continuous improvement initiatives to develop sales and increase customer retention- Integration of Technology - driving technology-based business development, cyber security, business team cooperation & communication and securing operations despite lockdown - Providing research, technical and business support for M&A processes resulting in Business Unit expansion and customer base growth

I was cooperating with and reporting to the CEO & COO, leading cross-functional teams, and collaborating with various departments across the company. My leading role involved researching, planning, and implementing strategies to develop competitive advantage and business value. Key achievements include implementing the SEO Cloud service, automated SEO Rating Analysis, and Contact LEADer product (Software as a Service).In addition, I provided support for M&A activities, including market analysis, exploring and researching digital marketing companies for acquisition, and contributing to due diligence. I also took part in launching cooperation with the company's key partners in SEO sales.Key team accomplishments and outcomes:- Implementation of the SEO Cloud service - supporting thousands of customers, improving internal sales and fulfillment processes, generating dozens of millions of revenue- Development and implementation of SEO Rating - automatic analysis of the website for potential customers available online, acting as the lead magnet for sales which significantly supported customer acquisition- Implementation of SaaS product – Contact LEADer (callback communication widget)- M&A support and participation in the acquisitions, which increased the number of customers served by the group- Supported the implementation of the company's key sales partners

I reported to the SEO Delivery and IT Director, and collaborated with various teams, including SEO, IT, Sales, and Customer Service. I managed SEO-focused digital marketing strategies and services for around 4000 SMB customers, including working directly with the company's key SEO clients (e.g., banks, insurance companies, e-commerce of well-known cosmetics brands). I also conducted in-house SEO activities, achieving the top-10 for lead-generating phrases on the company's websites.I developed the SEO team to ensure high quality of service and value for customers, resolved issues, and improved SEO activities. I onboarded and trained new employees, developed standards, procedures and processes.I introduced automation in workflow, communication with customers, on-page optimization, content generation, and tools to verify the quality of implementation of SEO improvements. Additionally, I developed and automated the link-building infrastructure.

As one of two SEO Specialists at Sunrise System, I reported to the SEO Manager. I provided Search Engine Optimization services for hundreds of SMB customers, including SEO audits, keyword research, web analytics, e-commerce optimization, web content creation, code optimization using XHTML, CSS, and PHP, and link building. I helped define techniques and processes for SEO service delivery and contributed to the development of the link-building infrastructure to improve customers' search engine rankings.

Bachelor Of Arts (Ba), Finance And Banking

Master Of Arts (Ma), Human Resources Management