Miroslav Cerny Email and Phone Number
Miroslav Cerny work email
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Miroslav Cerny personal email
I am senior marketing professional with broad hands on marketing experience and expertise with international companies in FMCG, advertising and retail industries in CZ/ SK and Central European markets (CZ, SK, PL, HU).
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Client Service DirectorOmd Czech Dec 2022 - PresentPrague, Czechia -
Head Of Brand Communication Central EuroTesco Stores Cr, A.S. Nov 2020 - Sep 2022Prague Metropolitan Area -
ConsultantBlue Events Feb 2020 - Oct 2020Prague, The Capital, Czech Republic -
Marketing ConsultantMarketing Consultancy Nov 2018 - Oct 2020Prague, The Capital, Czech RepublicBusiness/Marketing strategies, Brand building, Marketing communication, Customer research, Mentoring, Marketing skills development -
Head Of Customer Propositions Tesco Central EuropeTesco Stores Cr, A.S. Nov 2017 - Oct 2018Prague, The Capital, Czech RepublicAreas of responsibility - CE marketing team responsible for Loyalty (Clubcard), Own Brand, Trade and Seasonal planning and defining the overall customer propositions and specific propositions for key business areas of Value, Formats, Food and Service, in Central Europe. (CZ, PL, SK, HU).
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Head Of Brand And Customer Communication Tesco Central EuropeTesco Stores Cr Jun 2015 - Oct 2017Prague, Czech RepublicMarketing communication across all communication channels (ATL, BTL, Digital, Ecommerce), with main responsibility for defining the Tesco brand proposition in Central European markets, its translation to communication strategy and execution and following it through all other marketing functions and business activities
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Marketing Manager - Customer Insight, Marketing Communication And Ecommerce MarketingTesco Stores Cr, A.S. May 2013 - May 2015Responsibility for areas of Customer Insight, Brand strategy and Marketing Communication, and Ecommerce marketing.
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Customer Insight ManagerTesco Stores Cr, A.S. Feb 2008 - Apr 2013Heading the Customer Insight Team with full responsibility for the area of Customer Insight through collecting, processing, interpreting, reporting and presenting customer data and market data to the business on various levels for both CZ and SK markets.
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Strategy Planning DirectorLowe Ggk Prague Nov 2000 - Jan 2008In close co-operation with clients, from various areas of the business (Nestlé, Unilever, Provident Financial, Tesco, Drinks Union), working out/consulting their brand strategies, communication strategies for respective brands, working in close co-operation with the agency account teams and creative teams. Running internal training on communication and brand strategies.
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Product Group Manager, Marketing ManagerVitana A.S. Jun 1996 - Oct 2000Responsibility for Vitana Consumer Marketing Team in CZ/SK markets, with full responsibility for complete marketing strategies and their implementation the whole Vitana´s portofolio of brands and products. -
Brand ManagerNestlé Oct 1992 - Jun 1996Responsibility for development and implementation of complete marketing programs of the confectionary product/brands Orion, Deli Super, Studentská Pečeť, KitKat, Nestlé, Zora, including brand strategy, market research, NPD, packaging, communication, promotion, trade comms, POSM.
Miroslav Cerny Skills
Miroslav Cerny Education Details
Frequently Asked Questions about Miroslav Cerny
What company does Miroslav Cerny work for?
Miroslav Cerny works for Omd Czech
What is Miroslav Cerny's role at the current company?
Miroslav Cerny's current role is Marketing professional - brand, strategy, comms, insight, NPD, management, leadership.
What is Miroslav Cerny's email address?
Miroslav Cerny's email address is mirek.cerny@iol.cz
What schools did Miroslav Cerny attend?
Miroslav Cerny attended Prague University Of Economics And Business.
What skills is Miroslav Cerny known for?
Miroslav Cerny has skills like Segmentation, Market Research, Consumer Insights, Marketing Strategy, Product Development, Team Leadership, Advertising, Strategic Planning, Marketing Management, Competitive Analysis, Integrated Marketing, Market Planning.
Who are Miroslav Cerny's colleagues?
Miroslav Cerny's colleagues are Martina Vanin, Jitka Šarochová, Kateřina Binterová, Vít Homolka, Ondřej Suchý, Tomáš Polák, Pavel Hyský.
Not the Miroslav Cerny you were looking for?
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1ing.cz -
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Miroslav Cerny
Ústí Nad Labem, Czechia1chart-ind.com2 +144075XXXXX
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Miroslav Černý
It Infrastructure Consultant At Komerční Banka And Societé Génerale GroupPrague, Czechia1kb.cz
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