Mirsad Halilovic, Oly Email & Phone Number

Salzburg, Österreich

I lead a team (7 direct reports) of world-class marketing experts. With this team I define the brand's approach to events focused content, communications, social media, influencer and digital strategies. 30+ markets adapt projects, event activation strategies, content formats and tools to connect with sports fans through Red Bull events across the world and maximize their local impact.Events include:- Global event series, which are executed in 25+ markets: Red Bull Cliff Diving World Series (High Diving), Red Bull Half Court (Basketball), Red Bull Four 2 Score (Football)- Brand building events like Red Bull Soap Box Race, Red Bull Flugtag and Red Bull Stalen Ros that maximize word of mouth- 3rd party events like Hyrox to drive brand attribution.Kenntnisse: Sports and Events Marketing • MarketingCommunications • Brand Development • Strategy • Leadership • Fast-MovingConsumer Goods (FMCG) • Content Marketing • Strategic Communications • EntertainmentMarketing • Experiential Marketing • Digital Marketing • Social Media MarketingMarketing

I previously ran the global earned communications team for all of Red Bull's General Sports and Events Network.This includes the brand's initiatives in the wintersport, adventure and events field. Within the role I guided my team (5 direct reports) on delivering year-long strategies for activating these properties, as well as guiding markets on their localized versions of the plan.

Fuschl Am See, Austria

Editorial Communications at Red Bull Austria (pilot market). Developed and defined the overarching messaging and communication strategies for Red Bull’s event and athletes communication. Developed and implemented story-driven 360° communication strategies for Red Bull’s athlete portfolio in ball sports, winter sports and adventure sports.As project lead developed and implemented national and international communication strategies for Red Bull brand and sports events. Marketing Communications included content creation, earned media amplification, strong owned/managed activation and crisis communication.Lead all content related productions in athlete and event communication such as LIVE TV broadcast (e.g. Red Bull Playstreets LIVE), sports documentaries (e.g. Now or Never, Sail & Run), event highlight content (e.g. Red Bull Almauftrieb, Red Bull Thiem Set Match, Red Bull Solo Q) and event activation content (e.g. Tennis City Guide Vienna).Developed and guided strong agency network and built trustworthy relationships with national and international journalists.Built 360° audience-centric year-round activation plans for fitness, winter sport and gaming audiences.

Headed the Communications department with full responsibility of consumer, trade and corporate communications for Red Bull’s TV channel ‘ServusTV’ – including strategic budget planning and staffingDeveloped and implemented communications strategy as part of integrated marketing campaigns, including 20+ original productions, brand refreshes and show launchesShaped social media and digital strategy, including content developmentLead on trade and corporate communications including executive interviews, crisis communications and issue managementIntegrated communications across owned, earned and paid media in full alignment with all Red Bull Media Network products and outletsTalent management – organised international tours, coordinated talent interviews, press junkets and set visits; managed publicity and promotional activity with local talent and athletes for original productions‘ServusTV’ specialises on high quality documentaries (e.g. Terra Mater Factual Studios), high-performance sports (e.g. America’s Cup, World Enduro Super Series, MotoGP), cultural events (e.g. SALZBURG WHITSUN FESTIVAL), opera live broadcasts (e.g. Opera in Milan - Teatro alla Scala) and fiction

München Und Umgebung, Deutschland

Headed the PR and Press department for NBCUniversal’s portfolio of entertainment TV channels (consumer brands) Syfy, 13th Street and Universal Channel and corporate spokespersonResponsible for all consumer and trade communications with German speaking territoriesDeveloped and implemented communications strategies as part of integrated marketing campaigns, including original productions, brand refreshes and new channel and show launchesBuilt the communications function within the international and German markets business - set up and streamlined processes and infrastructure; optimised the use of PR and social media resource in-house and in territories and managed agencies to deliver significant press coverage and social media KPI growthStrategic (Publicity) budget planning

München

Spokesperson of the TV channels Syfy, 13th Street and Universal ChannelBudget and personnel responsibilityDevelopment and execution of creative communications programsStrategic planning and execution of Press conferences, press junkets and press tripsEvent management: Shocking Shorts Award, PR events, screenings (e.g. Agent Carter, Chosen)Talent management: Celebrity acquisition and talent handling at PR events and press junketsSocial Media PR, Influencer and Blogger RelationsStorytelling for advertorials

München

Traineeship im Bereich Presse und PR

Bad Endorf

Ensuring the continuation and enhancements of Press and PR campaigns for the gov. funded sports programmesPress and public relations, publishing press releases in relevant media Conception and responsibility for integrational project of German Government „Fit… Mit Sicherheit“ (“Fit...For Sure”)Execution of press and marketing eventsMedia relations

Bad Endorf

Trained police officer Fully funded within the sports program to train and compete for the Olympic gamesWorld Champion 2011 in the sport of Skeleton2010 OlympianMember of the German World Cup team, winning 3 World Cups

I competed in international competitions in Skeleton, winning two Gold medals at World Championships. Vancouver 2010 Olympian.