Mirsya Annisa Ibrahim Email & Phone Number

• Developed integrated and compelling marketing and sales proposals and presentations for top clients and investors, enabling their participation in the development of Indonesia's priority tourism destinations: The Mandalika Lombok and The Nusa Dua Bali.• Initiated the Thrilling Mandalika Campaign to position Mandalika Lombok as Indonesia's ultimate sports and lifestyle destination.• Established strong relationships with clients and partners across both government and private sectors, effectively engaging multiple stakeholders.• Secured USD 19.2 million in strategic sponsorships for the Indonesia Grand Prix 2024, achieving a remarkable 77% growth compared to the previous year.

• Unilever Festival Jajanan Bango (September 2022): The largest street hawkers festival, focused on preserving culinary heritage, drew a crowd of 200,000 over three days and was attended by four Indonesian ministers, generating over USD 7 million in PR media value.• Ministry of Transportation & Ministry of Energy (Sept-Dec 2022): Accelerated the transition to electric vehicles in Indonesia through large-scale activations across three cities, engaging the Pentahelix ecosystem.• Unilever Royco Nutrimenu (January 2023): Supported the Eat for Good Project, promoting healthier eating habits in alignment with National Nutrition Day 2023. Collaborated with the Ministry of Health’s “What’s in Your Plate” program to create grassroots food recipes and training, targeting 120 million families.• Fonterra Indonesia (January - July 2023): Launched the first low-fat pregnancy milk to address overweight pregnancies in Indonesia. Educated mothers through digital content featuring key opinion leaders (KOLs) and on-ground activations for Anmum, the leading mom’s milk in Indonesia.• Fonterra Indonesia (July 2023): Developed KOL digital content and organized press conferences for the launch of Anchor Cheddar Cheese.

Indonesia

• Discovered potent consumer insights to inform and enhance new brand strategies.• Ensured and monitored brand competitive growth through the analysis of primary and secondary sales, Nielsen’s market share, and brand tracking metrics.• Collaborated closely with the Unilever Global team (comprising multiple nationalities) to develop, finalize, and execute core communications while establishing a platform for purposeful campaigns.• Secured partnerships with governments, NGOs, activist organizations, and media partners for the Rinso (Detergent) Purposeful Initiative with the “Dirt is Good” campaign.

Indonesia

• Led the Plastic Responsibility initiative for Unilever across Home & Hygiene, Food, and Hair Care categories, collaborating with R&D, supply chain, and marketing teams to actively reduce plastic waste. Contributed to the Unilever Clean Future campaign as part of the sustainable living program.• Ensured the rapid deployment of COVID-19 innovations, including Hygiene Spray and Rinso Laundry Disinfectant, by executing, monitoring, and course-correcting performance against volume projections.

Indonesia

• Initiated and developed the first platform for Sunlight’s purposeful women empowerment campaign, Ibu Bersinar Sunlight, focused on entrepreneurship.• Managed campaign awareness and communication strategies across various channels, including above-the-line and below-the-line advertising, PR and media relations, KOL endorsements, and digital marketing.

Indonesia

• Managed market development for Unilever Food Solutions core brands (Bango sweet soy sauce & Royco seasonings) in the B2B food service channel, overseeing a total business of EUR 350 million with a target for double-digit growth• Developed strategies and market initiatives, leading comprehensive 360 product launches for HoReCa (Hotels, Restaurants and Cafes channel)• Spearheaded a successful customer journey project through CRM and loyalty programs, enhancing customer engagement and retention.

Indonesia

• Developed the product portfolio mix and pricing strategy for a new business unit focused on home decorative lighting (luminaires) for both B2B and B2C channels.• Created and implemented a marketing roadmap by gathering and analyzing end-user insights through multiple research methods.• Established the first Philips flagship concept store in Indonesia, enhancing brand visibility and customer engagement.

Indonesia

Spearheaded the AQUA 1L for 10L cause-related marketing initiative, contributing clean water to communities in Nusa Tenggara. • Developed a refreshed AQUA brand visual system, rebranding it to be more relevant, modern, and youthful. • Led a packaging innovation project for the AQUA returnable glass bottle, designing a special edition for the HoReCa channel in collaboration with renowned Indonesian designers, known as the AQUA Reflections Bottle.