Mirthala Ledezma Email & Phone Number

Create and lead the Social Impact strategy for ARMUR@FEMSA.

Monterrey, Nuevo León, México

• Created the Community Development function for COVIA Mexico (10 mining operations).• Led the creation of flagship initiatives with emphasis on employment, entrepreneurship, income, education, environmental care, civic engagement and social fabric.• Attracted 125,000 USD in co-investment from B-Corp Balloon Latam to launch an entrepreneurship and employment skills development program in 2 states.• Led the creation of a Regional Development program based on the OECD well-being methodology, in partnership with Municipal Governments in different states.• Cultivated strategic relationships with government agencies, NGOs, business chambers, media, academic institutions and community representatives.• Collaborated with multifunctional teams to establish Community Development policies and processes: ESG, Environmental, Operations, HR, Legal.• Member of the Corporate ESG Committee, in charge of establishing the ESG 2030 objectives, goals and KPIs, as well as reviewing and approving the annual report.• Collaborated in the development of COVIA's corporate strategy to adhere to the United Nations Global Compact.• Managed the Community Development budget at the country level and tracked donations and community spending in the Mexico Plants.• Defined Community Development KPIs for Mexico, tracked the Plant's performance and consolidated information at the country level for audits, reports and certifications.• Oversaw content creation for communication purposes, to position a socially responsible brand before key stakeholders.• Leader of the Sustainable Regional Development Working Group of the Mexican Chamber of Mining.

Monterrey Y Alrededores, México

Led the design of a public policy advocacy initiative on peace and justice, in collaboration with Tec de Monterrey School of Government, leading its strategic planning process.

Monterrey Y Alrededores, México

Monterrey Y Alrededores, México

▪ Scope: 56 cement plants on 4 continents.▪ Participated in the design of global CSR policies, processes, and strategy when the global area was created in 2017.▪ Supported and advised multi-cultural and multi-disciplinary CSR teams of global cement operations with the design and implementation of projects for their Community Engagement Plans (CEP).▪ Responsible for strengthening CEPs in collaboration with Sustainability, Communications, Public Affairs and Operations; to comprehensively minimize operating impacts on the environment, mainly regarding the use of alternative fuels. ▪ Analysis of impacts, risks, and stakeholders for the Social and Environmental Management System. ▪ Community assessments, project design, partnership management, definition of KPIs and goals for the regions, reporting for top management.▪ Created the global volunteering strategy and its transfer plan to the countries.▪ Participated in PriceWaterHouse Cooper’s workshop where CEMEX defined its priority Sustainable Development Goals, its 2030 goals in this regard, and its strategy to achieve them.▪ Member of the drafting committee for the company's Integrated Report, which publicly communicates the impacts and achievements of the company’s global social initiatives throughout the year and recognizes the best practices.▪ Applied and earned for the company, several national and global CSR awards (Forbes Change The World List).▪ Developed content for high-level forums (United Nations Sustainable Development Business Summit) as well as for publications in specialized media (Milenio, Expansión, ComunicaRSE); that contributed to the reputation of the company.▪ Drafted the Global CSR Policy for Alternative Fuels and ensured its compliance in the countries.

Monterrey Y Alrededores, México

▪ Coordinated community assessments in localities near the 14 CEMEX cement plants in Mexico, to evaluate their environmental, urban, economic, and social conditions based on a matrix of 200 sustainable development KPIs.▪ Coordinated and participated in the community field work.▪ Participated in the design process of Social Investment Plans with proposals for projects that promoted healthy community relations with the Plant and fostered local sustainable development.▪ Consolidated and presented results to key audiences: plant managers, community, municipal governments, local companies, NGOs and local educational institutions.▪ Advised the CEMEX local CSR leader in the establishment of Community Committees for the implementation of the Social Investment Plans.

• Development of an evaluation plan for FEMSA's institutional entrepreneurship program in partnership with Ashoka (Jóvenes con Valor).• Development of indicators, logic model and theory of change.• Design and application of qualitative instruments.• Monitoring and follow-up of social initiatives of beneficiaries.• Development of a training and engagement plan for beneficiaries.

• Follow-up of 120 community projects from more than 80 private, governmental and civil society institutions.• Review of objectives, goals and expected results of the projects to achieve established standards regarding social service.• On site follow-up visits.• Coordination of social service to connect last semester students with businesses, government agencies or NGOs in order to apply their professional knowledge in the solution of a social problem.

Maestría En Administración Y Política Pública

Beca 100% otorgada por SENER y CONACYT.

Licenciatura, Relaciones Internacionales

Profesional con una sólida formación en el reconocimiento de un entorno diverso, multicultural y dinámico. Se especializa en analizar las.