Mirthyani Bezerra Email & Phone Number

Dublin, County Dublin, Ireland

Execution of digital and traditional marketing campaigns.Organic and paid social media management for the UK and Ireland.Email Marketing.Content creation for all the company’s digital channels.Monthly marketing reports.Support to events and trade shows.CMS management.Lead generation and performance monitoring.

Dublin, County Dublin, Ireland

- Designed and executed B2C and B2B integrated marketing campaigns for various digital platforms, including eight social media accounts, newsletters, and website copy. - Created compelling content in different formats, including video content and social media posts- Employed project management, graphic design, photography, videography and reporting skills to create content and manage content calendars.- Developed data-driven email campaigns using Klaviyo and Shopify to target audiences in different customer journey stages.- Created paid social media advertising campaigns. - Monitored and responded to comments, messages, and mentions on social media platforms, fostering positive relationships with the online community.- Identified, built and managed relationships with influencers, brand ambassadors, and creators, from research on new content ideas to content briefing and delivery.- Update website content through Shopify to promote product launches, promotions and new online courses.- Created and managed company events from start to post-event.

Dublin, Condado De Dublin, Irlanda

- Developed and executed social media strategies, using design and video tools like Canva and Adobe Premiere Pro to create appealing and engaging content for the NGO’s social media channels.- Implemented and managed content calendars for all NGO’s digital channels, ensuring timely posting and consistency. - Created compelling content in different formats, especially video content, for the events held by the NGO. - Updated the website by creating and publishing original keyword-optimised content on CMS following the best SEO practices.- Created successful Meta and Google paid online advertising campaigns for Pride Month events, working with a constrained budget and monitoring results.- Created a video campaign displayed at Google staff meetings and events during Pride Month.

County Dublin, Ireland

- Responsible for the editorial workflow, from bringing new ideas to the team to publishing articles on the company’s Content Management System and implementing a content calendar to meet deadlines and deliver quality content.- Managed freelance writers, keeping updated with industry and market trends, writing, editing and publishing website content, and employing SEO best practices.- Followed up press releases and created relationships and partnerships with PR professionals, agencies, and key media people to write, edit and publish relevant website content.- Researched, scheduled and conducted multimedia interviews with industry experts to translate complex topics into compelling stories.

São Paulo E Região, Brasil

- Researched, investigated, collaborated with key stakeholders, and kept updated with industry and market trends to identify compelling stories. - Wrote, edited and published articles on the company’s Content Management System, following the best SEO practices.- Tracked content performance to identify subjects and formats that resonate with the audience.- Followed up press releases and created relationships and partnerships with PR professionals, agencies, and key media people to write, edit and publish relevant website content.

Recife E Região, Brasil

- Conducted interviews with experts and public figures to translate complex topics into compelling stories.- Researched, investigated and kept updated with industry and market trends to write compelling stories that resonated with the audience.- Wrote articles and edited articles written by other writers and managed the content on the company’s Content Management System. - Collaborated with key stakeholders to cover important local events and news. - Followed up press releases and created relationships and partnerships with PR professionals, agencies, and key media people to write, edit and publish relevant content.

Recife E Região, Brasil

- Designed press releases about public health subjects and followed them up.- Created relationships with key media people to send out press releases and give information when requested.- Managed media interviews with the department’s experts.- Collaborated with a cross-functional team to manage crises, hold press conferences and organise events.

Msc, Digital Marketing

Especialização, História E Jornalismo

Bacharel Em Comunicação Social, Jornalismo