Miruna Munteanu Email & Phone Number

Bucharest Metropolitan Area

Creates and analyses together with the management the annual marketing plan and budget.Identifies the necessary resources to implement the marketing plan. Identifies and analyses new opportunities to grow the business throughout: product innovation, communication, partnerships, synergies between the holding’s companies, other opportunities on the market.Ensures support in implementing the marketing plan. Develops together with advertising agencies the needed toolkits for each company.

Bucharest, Romania

• Proposes & implements the trade marketing strategy at the POS level• Develops & manages the trade marketing budget according to the marketing strategy• Collaborates with internal partners (e.g., Sales, Commercial) and external partners (e.g., agencies) to develop the plans and rationalizes audience with relation to budget and goals• Proposes actions to increase traffic in stores• Develops, produces and implements monthly materials accordingly with the marketing calendar for the POS• Develops, produces and implements the catalogues for the important periods of sales • Proposes new methods of improving the customer experience in stores• Develops, produces and implements the communication and BTL kit for the new stores’ openings• Ensures the communication with the stores for a better implementation of the marketing campaigns• Proposes new partnerships with relevant partners for a better customer experience in online/stores• Identify trends and technologies to incorporate into our campaigns

Bucharest, Romania

• Responsible for the development of the marketing plan & budget, • Creating the brand strategy for Tellur brand, including new brand ID and guide line • Responsible for development and implementing of brand positioning, communication and trade promotion campaigns, establishing the communication mix and budgets. • Analyzes competitors’ activity and the market trends in GSM accessories’ industry • Collaborate with Product & Sales Management concerning the launching of the new products• Identify and propose actions according to sales force needs • Liaison with advertising agencies or advertising production companies to ensure in-time delivery of materials to media vehicles; • Creating a marketing budget & plan for Plantronics activities in Romania • Coordinating with Plantronics PR agency in Romania for all activities made

Bucharest, Romania

• Handles multiple client accounts and interacts with clients to assess and meet their needs: communication campaigns, launching campaigns, brand & trade campaignsManages all the direct marketing projects of the client starting from the strategic proposals until the production of the materials• Manages the retail projects involving the remodeling and merchandising of the client’s chain of store• Proposes the category management in the chain of store after a detailed research about the clients ’needs and the competitors’ best practice• Assures that all materials sent for production respect the client corporate brand book

Bucharest, Romania

•Initiates, develops, implements and monitors the customer-oriented marketing programs in the retail business of Cosmote (corporate stores, Germanos stores and dealers) - visual merchandising, in-store activities – promotions, product demos, sales contests, store openings, store anniversaries, etc.•Proposes and standardizes the merchandising rules for each retail channel within the budget and having as an objective maximizing sales efficiency. - development of the store layout (new store, remodeled store)/product categories allocations and space management for the retail chains - introduction in the retail chains of new product categories•Develops and insures implementation in time and at the agreed quality level of the monthly communication materials for the stores (external display decoration, interior and exterior dedicated space for communication decoration), based on company’s marketing strategies. Analyses the monthly merchandising monitoring report provided by Sales department and proposes corrective actions.•Develops and implements sampling and promoters activities with the aim to boost sales and traffic

• Project management for the remodeling process of the stores• Proposing materials for a better signalization of the store and for creating a more friendly environment in the store • Developing , implementing and controlling the implementation of customer-oriented marketing programs • Provide the monthly merchandising standards based on the monthly offers• Monitoring and understanding the external competitive environment • Promotions analysis• Propose new materials as sales support • Coordinate marketing activities( in store promotions) together with our partners and marketing agencies• Analyzing the consumer needs (by consumer I understand the final client) using the research data that the research companies and our partners give us•Generating marketing ideas and plans in line with company image and objective.

Bucharest, Romania

•Implementation and coordination of national and local promotions•Post-event and promotions analysis•Provides merchandising standards and supervises the implementation of the merchandising standards in all channels (Key-account and HoReCa)•Propose promotions based on the client & customer needs and on the marketing strategy of the company•Provide continuous information about product evolution, product market share trends of local and national competitors

Bucharest, Romania

•Establish new and follow up with existing customer contracts•Generate customized quotations•Identify and contact the main prospects•Analyze the clients needs•Offer solutions for interior design and office furniture•Provide after sales support