With over 20 years of experience in leading Direct to Consumer (DTC) teams across both small and large organizations, I specialize in helping businesses implement and optimize their technology stacks to drive efficiency and boost sales. My extensive background equips me with a deep understanding of the challenges and opportunities within DTC operations, enabling me to deliver tailored solutions that meet the unique needs of each client.What I Do:Technology Stack Implementation and Optimization: I guide businesses through the process of selecting and integrating the right technology solutions to streamline operations, enhance customer experiences, and maximize ROI.Organizational Structure: I help design and refine organizational structures to support effective team collaboration and efficient workflows, ensuring that each department works seamlessly toward common goals.Business Process Improvement: By analyzing and optimizing existing processes, I enable organizations to achieve greater efficiency, reduce redundancies, and drive higher sales performance.What Sets Me Apart: My dual experience in both small and large-scale environments allows me to offer a comprehensive perspective on scaling and optimizing operations. I combine strategic insights with hands-on implementation, ensuring that technology and processes align perfectly with business objectives. My goal is to empower teams to work more effectively and achieve measurable growth.

Responsible for all aspects of the Direct-to-Consumer business including Wine Club, Ecommerce, Tasting Room, Culinary, Art Museum, and Gardens.Develop & manage all financial reporting including Annual operating plan, five-year outlook, and capital expense planning.Create & implement high-touch experiences to drive a new consumer to engage with our brand & property.Create 5-year plan to drive customer acquisition, engagement, and retention.Develop product planning strategy to drive conversion both in retail and online, as well exclusive items for club membership.Lead and inspire a team of 30+ employees to deliver exceptional customer experiences and engagement.

Manage all direct to consumer marketing including wine clubs, Ecommerce, and outside partnerships. Oversee all logistics and compliance management for DTC business. Responsible for managing all CRM initiatives and strategy.

Manage POS materials for the Visa/Olympics programs to merchants and issuers for Sydney 2000 and Salt Lake 2002.