Mirza Atif Baig Email & Phone Number

Pakistan

Overseeing the airline's commercial operations nationwide, optimizing results from a total of 23 weekly flights out of Karachi, Islamabad, Lahore, Sialkot, Multan, and Peshawar.Managing over 2,300 sales channels/appointed agents through 6 airline sales offices across the country.Overseeing sales and operations teams at town offices and airports, recommending routes, schedules, aircraft, and product development to increase sales.Developing short-term and long-term strategies to maximize revenue opportunities and channel plans, including revenue targets as part of an integrated sales strategy, while reducing the cost of sales.Implementing control through defining processes, MIS, and assigning roles and authorities.Strategically developing and delivering revenue to the airline, maximizing returns from existing markets, and penetrating new markets/segments.Representing and developing relationships with corporate clients, trade partners, government bodies, civil aviation authorities, and other airlines.Leading and directing the commercial team to achieve commercial objectives and enhance employee motivation and satisfaction.

Pakistan, Saudi Arabia-Ep & Bahrain

Successfully launched and expanded 12 online offices across Pakistan, 6 online offices across Saudi Arabia, and 3 online offices across Bahrain, including setting up basic infrastructure and staffing according to company protocols.Enabled the station to achieve revenue growth from 17% to 28% over 09years by securing various major global key accounts in the region (Pakistan, Saudi Arabia, and Bahrain).Achieved 24% revenue growth while other airlines were experiencing declines due to the global financial crisis. Played a key role in increasing weekly flights from 14 to 68 across Pakistan and from 56 to 78 across Saudi Arabia and Bahrain.Recognized by management for contributing over 19% of the total revenue generated by the region (GCC and Sub-Continent).Independently developed and maintained highly effective and influential relationships with government authorities.Drove and implemented short- and long-term strategic initiatives for each sales area, analyzing forward trends, competitor activities, channel performance, and market intelligence.Guided market intelligence to revenue planning to ensure POS revenue targets were challenging and realistic in coordination with managers across the region.Defined KPIs and key focus areas for regional managers, providing direction and support, and established development plans to induct them into the commercial environment.Collaborated with finance and managers to support the SVP in establishing and approving the annual expense budgets for the region, and influenced and implemented cost management strategies, particularly in local sales promotions, trade incentives, manpower costs, and other station overheads.

Pakistan

Exceeded the revenue targets assigned by the company by 17% in the first year of employment.Exceeded revenue generation targets on an average of 22% on yearly basis, 5 years in a row.Led the product positioning which generated over 20% increase in sales by inducting different selling channels & activities.Increased route profitability by selling high yield long haul sectors.Recognized by the management for contributing over 30% of total revenue generated by Karachi station.Introduced innovative on-line sales methodology to enhance on-line sales to 12% of the total revenuesAchieved award “Excellence in Sales” by Chairman Emirates in in the first year of employment for handling most complexed and demanding Travel Management Companies and Consolidators.Led sales and marketing resources providing B2C and B2B solutionticketing and sales support. Introduced a Business Support Unit to work exclusively with corporate clients.Successfully formed multi-tasking teams for operations,Coordinated between commercial, planning, and airport to operate extra session or upgrade of the flightsRecognized by senior management for sales growth and operation efficiencyRecognized by Vice President-commercial for leading emergency response team

Education record

Activities and Societies: Sports & Debate activities

Hsc, Science

Activities and Societies: Sports HSC