• Developed and executed 360-degree marketing campaigns for My pencil, utilizing TVC, digital channels, and BTL activations.• Coordinated with agencies for both digital media planning and conventional media planning to ensure effective campaign strategies.• Managed all collaborations with micro-influencers to enhance brand visibility and engagement.• Conducted extensive market research and analyzed consumer insights to identify potential growth opportunities for the brand.• Oversaw the digital agency's activities, including the creation of monthly social media calendars and implementation of performance marketing strategies.• Monitored sales performance across all product categories on the e-commerce marketplace Daraz to optimize marketing efforts and drive revenue growth.

E-COMMERCE RESPONSIBILITIES• Responsible for managing Spices, Pickles, Juices and Sauces Categories online.• Handling all the online sales through E-Commerce Market Place Daraz.• Responsible for managing Daraz Online Portal and ensuring the smooth order cycle till the last mile.• Coordinating with the supply chain for swiftly movement of stock from the factory to Daraz.• Responsible for Cost and Price analysis and Prepare monthly pricing sheet for Daraz.• Responsible for Managing Daraz Campaign including 11.11 & 12.12 campaigns.• Responsible for forecasting online sale to make inbound orders for Daraz.• Responsible for Product Listing, Product Description & maintaining product images on Daraz.• Responsible for making Monthly Sales and Revenue Report of Online Sales.MARKETING RESPONSIBILITIES• Responsible for managing social Media Pages of 4 Brands (Sundip, Lazzat, Naurus & AKHM) on Facebook.• Coordinating with digital media agencies for designing the content and artworks for Social Media pages.• Responsible for Managing Paid Promotions on Social Media Pages.• Design and manage Paid Social media Campaigns.• Responsible for designing monthly content calendar for Sundip, Naurus, AKHM & Lazzat.• Build relationships with the online community.• Respond to customer queries on all social media platforms.• Responsible for writing Captions for Social Media Posts.

• Plan and successfully manage Brand Activation Activities of M&P Express Logistics.• Plan promotional campaigns for our services on Digital Platforms.• Closely monitor competitor activities, • Assist Marketing Team for internal wall branding of M&P Courier Centers.• Assist Marketing Team in organizing Key events of the company.• Build relationships with the online community.• Respond to customer queries on all social media platforms.• Prepare monthly calendar for Social Media Postings.• Ensure monthly calendars on social media are executed on time.• Monitor and provide feedback on engagement/conversation via social media channels to leadership.• Responsible for writing Captions for Social Media Posts.• Manage BTL Activities for M&P Couriers. (Sponsor Hub Rally by Toyota Motors & Jashn-e-Baharan Event of IOBM)• Coordinate with PR agency for the promotion of M&P Brand.Campaigns RETAIL COD CAMPAIGN• Solely responsible for organizing Retail COD “One Plus One” campaign.• Assisted designer & Animator in creating animated videos for promotions.• Assisted team in creating artworks for social media posts.• Assisted Marketing Manager in creating google Ads (Keyword Search, Headlines, campaign days, Location setting & Target Market)• Did Voice over for an animated video.• Assist in designing standees for Courier Centers.• Performed all the content related tasks for the campaign.• Wrote Caption for and video content for an influencer “Waseem Badami” for promotional campaign.• Assisted team in creating Stickers of new Campaign.• Assisted team for creating Campaign Artworks for Courier vans. RAMZAN GIFT BOX CAMPAIGN• Assisted Marketing Team in Organizing Ramzan Gift Box Campaign.• Provide concepts of designing the Fancy Gift Boxes.• Assisted Designer in creating Ramzan campaign Artworks.

• Responsible for managing a pool of 200+ customers.• Responsible for daily selling, Price Negotiation & maintains data bases.• Prepare daily production planning schedule & arrange meetings.• Inform clients of unforeseen delays or problems.• Handling the processing of all orders with accuracy and timeliness.• Efficient communication with clients inquiring related to products. • Coordinate & engage with product development department.• Generate reports of Outstanding payments, Due payments and stocks in ERP.• Weekly follow-up of outstanding payments from customers.• Confer and coordinate activities with other departments, keep in loop and share updates with Marketing Manager

• Responsible for monitoring Sales Tracking Application.• Provide trainings of application to Area Sales Managers across Pakistan.• Prepare daily attendance sheet of Medical Representatives.• Daily Monitor planned calls and Executed calls of Medical Representatives.• Prepared presentations of newly launched product.• Updated contract list of five years on MS Excel.

• Hired for the Project of COVID-19.• Worked on the promotions of Hand Sanitizer Liquid, 3-Ply Surgical Masks & Rapid screening testing kits.• Made Flyers for promotions of Hand Sanitizer, Surgical Mask & Screening kits.• Explained Literature of Rapid screening kits to sales people.• Written promotional Emails and forward it to the companies.• Made a detailed PowerPoint presentation of the project.• Increased sales of screening kits via Cold calling.• Performed Market research and competitor analysis about Covid testing across Karachi.• Created and daily maintain Sales data of Surgical Masks & Screening Kits.• Made certificates of Covid Testing and issued to the clients.• Made invoices after sales of Screening kits and Surgical Masks.• Prepared Revenue and Expenses Excel sheets on month end.

• Updated and sorted import data on Ms Excel• Updated daily customer purchase data on Ms Excel• Visited customers/Clients for their feedback on company’s product• Responded to customers complaints and resolved their issues.• Analysed and prepared Excel sheet on comparison data.• Made a detailed PowerPoint presentation on a company.

• Engaged and contributed for Recruitment and Selection Unit• Conducted screening interviews for regular position and Internship.• Assisted in executing the GEO TV Internship Program and Election Cell Program nationwide.• Assisted in processing payroll of monthly stipend of Interns• Analyzed data and presented the report of Internship program for last 5 years.• Proper checking of personnel files and other documents after joining of new employee.• Ensured the coordination with Admin and IT for promised facilities of Interns on the day of his joining.• Prepare the daily interview schedule and gate list.• Responsible for executing timely interviews and communicating to the concerned person in case of any delay.• Conduct Orientation of the new joiners.