- Business Strategy and product marketing for a web3 fan engagement company- General Manager of the web3 creative agency specializing on NFT strategies and production- Responsible for developing, adapting, and operationalizing the business strategy, increasing profitability for existing lines of business as well as new business ventures.-Lead high-performing teams responsible for business development, strategy, marketing, and production.- Developed relationships with existing clients and investors.

- Led strategy and development of new IP and brands (multi-sport festival, virtual) - Research and cultural analysis for potential investments and partnerships- Developed strategy and integration of brands and technology for the growth of new IP- Managed new and pre-existing investments, partnerships and companies - Strategy for agency clients and new brands - Business Development, market research, and client consulting for the agency

Music, Entertainment

Business Leadership for the Agency || Head of Business Development, Strategy, Account, Media, and Influencers - Identified brand challenges and met them with creative and measurable solutions, driving business - Created unique and catered proposals and strategies for new and existing clients - Oversaw a team of strategists, paid social managers, community managers, and analysts - Worked with brands to provide cultural insights and identify unique talent to the concept and produce authentic content and campaigns - Ensured all teams are laddering back to the brand strategy and teams are continuously adjusting and optimizing based on performance- Concepting, produced and directed content optimized for an omnichannel experience serving the objectives from e-commerce to brand awareness - Worked with brands to create the most authentic content for the athletes and talent we worked with - Audited and analyzed all research methods, tools, and process, continuously adding and evolving to our learnings - Wrote and budgeted all scope of work documents for the agencyNotable successful partnerships: Audemars Piguet, Honda, Microsoft Forza, Art of Sport, ATT, RBC, Opus Bank, Nixon, Skullcandy, KAABOO

Established: The Agency Began with 7 people and has now grown to over 25 in a few short years

- Developed the reporting system to value the media provided by athletes- Assisted agents in social and content deals- Lead workshops for athletes to better create and optimize their social performance - Provided education and format for the Athlete Social department

- Digital Strategy for the Jaguar and Land Rover brands- Developed the influencer program for both brands growing it with no budget allocation to a significant program used for media amplification, events, and content- Created partnerships in fashion, music, art, and sports- Worked closely with Mindshare media group to develop a holistic plan

- Implemented the brand social strategy across all platforms - Social for the 2014 Jaguar Super Bowl "British Villains" campaign - Worked with media partners in developing content for social- ESPN, Complex, Wired - Content production for the channel