• Executed an effective product launch of Tofacitinib (ACTINIB), an immunomodulating agent.• Ensured launch readiness by planning key pre- and post-launch activities and developing a robust marketing mix, while also proposing customized programs aimed at enhancing customer experience. • Successfully conducted regional and national RTDs and product presentations, collaborating with Key Opinion Leaders (KOLS) to highlight product efficacy and safety through discussion of clinical data… Show more • Executed an effective product launch of Tofacitinib (ACTINIB), an immunomodulating agent.• Ensured launch readiness by planning key pre- and post-launch activities and developing a robust marketing mix, while also proposing customized programs aimed at enhancing customer experience. • Successfully conducted regional and national RTDs and product presentations, collaborating with Key Opinion Leaders (KOLS) to highlight product efficacy and safety through discussion of clinical data, effectively emphasizing key features.• Analyzed various sources including field visits, feedback from field forces and healthcare professionals (HCPs), market research, and trend analysis to uncover new market insights, deepening understanding of HCPs.• Established and maintained trusted relationships with the key opinion leaders.• Conducted comprehensive product training sessions for the field force to equip them with the necessary knowledge and skills for effective promotion and sales execution.• Actively participated in the National Rheumatology Conference hosted by the Pakistan Society of Rheumatology (PSR), facilitating networking and knowledge exchange• Designed promotional materials (DETAIL AID) for Filgrastim (NEXFIL), effectively communicating its features and benefits to contribute to successful marketing campaigns. Show less

• Member of launch team of "Biosimilars" of Rituximab and Bevacizumab, responsible for the introduction and promotion of these brands in South territory (Karachi).• Tuximab (Rituximab) was awarded as the 2nd best launch of the Pakistan Pharma Industry and the best launch in the history of Searle company limited as per MAT 9/22 with a value of 177 million.• Secured the inclusion of products in renowned cancer institutes.• Achieved 87% of the annual sales target for FY 2021-2022… Show more • Member of launch team of "Biosimilars" of Rituximab and Bevacizumab, responsible for the introduction and promotion of these brands in South territory (Karachi).• Tuximab (Rituximab) was awarded as the 2nd best launch of the Pakistan Pharma Industry and the best launch in the history of Searle company limited as per MAT 9/22 with a value of 177 million.• Secured the inclusion of products in renowned cancer institutes.• Achieved 87% of the annual sales target for FY 2021-2022, overcoming challenges posed by product shortages persisting for approximately 6 months.• Achieved 128% of the annual sales target for FY 2020-2021, demonstrating an impressive 80% growth compared to FY 2019-2020. Show less

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