Misbah Ashraf Email & Phone Number

Lancashire, Gb

Lancashire, Gb

Lancaster, England, United Kingdom

Lancaster, United Kingdom

• Responsible for the development and delivery of an effective and sustainable, marketing and insight function, which supports all areas of Union activity.• Identifying priority areas for Union development (through student insight and conducting area reviews).• Producing robust proposals/business cases and financial models to support enhanced Union activity (across both breath of commercial activities).• Being a project champion for key Union change projects including… Show more • Responsible for the development and delivery of an effective and sustainable, marketing and insight function, which supports all areas of Union activity.• Identifying priority areas for Union development (through student insight and conducting area reviews).• Producing robust proposals/business cases and financial models to support enhanced Union activity (across both breath of commercial activities).• Being a project champion for key Union change projects including Quality SUs.• Providing management information, e.g. staff student ratios, staff workloads and student recruitment, to better inform decision making on resource allocation.• Communicating and monitoring the implementation of key strands of the Union’s strategy.• Promoting and developing best practice in the charity and it’s services championing achievement of the relevant accreditation. • Managing the relationship between those marketing, insight and commercial activities provided centrally by the University and those provided within the Union.• Oversee the strategic direction, development and content of the Union’s digital presence/footprint.• Oversee the implementation of law and policies regarding all forms of marketing, media andcommunications, licensing, commercial and consumer. Show less

Manchester, United Kingdom

• Generated and implemented an annual marketing plan and communication strategy, with particular focus on a Student Engagement Strategy to drive repeat visits, loyalty and an increase in average spend. • Focus on excellent customer service, working with the operations team to implement all marketing activity, and to drive excellent customer service measured through online feedback, focus groups and sales.• Analyse sales data to measure success of promotional activity and to… Show more • Generated and implemented an annual marketing plan and communication strategy, with particular focus on a Student Engagement Strategy to drive repeat visits, loyalty and an increase in average spend. • Focus on excellent customer service, working with the operations team to implement all marketing activity, and to drive excellent customer service measured through online feedback, focus groups and sales.• Analyse sales data to measure success of promotional activity and to influence stocking policies and planograms in order to maximise sales and impulse purchases. • Work autonomously to deliver Director's briefs, sales incentives, point of sale, menus and promotional campaigns, ensuring that all activity is delivered on time and on budget. • Work closely with the Executive Chef to build new food concepts based on current market trends and consumer research, seeing the project through from creation to implementation including pricing, concept standards, pricing and merchandising and launch events/activities.• Produce a quarterly and monthly marketing review, measuring success of all marketing and communications activity against pre-determined objectives, and presenting results to Chartwells senior management, and the client. Show less

Manchester, United Kingdom

• Involved in developing a student-focused communications strategy utilising a combination of the University’s Student Channel web pages, targeted emails, regular e-newsletters, presentations, text messaging, live blogging, interactive chat sessions and video content, printed media and social networking channels. Involves producing original features designed to convey important messages in an engaging and informal way. • Producing informative and engaging articles tailored towards a… Show more • Involved in developing a student-focused communications strategy utilising a combination of the University’s Student Channel web pages, targeted emails, regular e-newsletters, presentations, text messaging, live blogging, interactive chat sessions and video content, printed media and social networking channels. Involves producing original features designed to convey important messages in an engaging and informal way. • Producing informative and engaging articles tailored towards a student audience. Involves pro-actively researching, gathering, editing and publicising editorial content. Have recently introduced original, self-penned editorial content for the Student Channel and student e-newsletter: these have included a ‘Student Lives’ feature containing inspirational real-life stories from Salford students. • Producing a constant flow of quality content to tight deadlines; editing information received from various sources and ensuring that material adheres to the University’s corporate identity. Ensuring that material published is reliable, accurate, engaging, professional in appearance and in keeping with the values of the institution. • Overseeing student communications through various social networking channels, including Facebook, Twitter, Flickr and blogging. Ensuring that content is engaging, relevant and updated regularly. Advising University management and their departments on how utilising social media can be beneficial in promoting their services.• Producing content and graphics for plasma, screensaver and posters which are used to communicate messages to students. • Advising students on a wide range of enquiries through face-to-face, email and telephone communications whilst working on the Student Life Advice Desk. Have gained a sound knowledge of the University’s services and a strong empathy with the undergraduate student orientation and induction experience. Show less

Manchester, United Kingdom

• Undertook a range of projects involving independent research designed to gather feedback from students about services at the University in order to make recommendations for improvements.

Manchester, United Kingdom

• Providing students with detailed information and guidance regarding their course options and career opportunities. • Updating students’ details onto the University database, which required strong administrative skills.

Certificate In Charity Law And Governance

Ma (Hons) English Literature, Culture & Modernity, Gothic Literature; Research Methods, Theory & Text; Anthony Burgess.

Ba (Hons) Journalism & English Literature, Communication And Media Studies

Key modules included: International Journalism; Feature Writing; Journalism Ethics & Privacy; Press Releases; Law Journalism.

A Levels

Activities and Societies: Participated in The Cadet Project: helped to improve a youth centre and organised several group activities.

Gcses

Activities and Societies: Managing Director of Century (a young Enterprise Company). Raised money for charity by making and selling.