Michelle Ayr Email & Phone Number

United States

New York, NY, US

San Francisco Bay Area

San Francisco Bay Area

Provided invaluable expertise to an esteemed art dealer for the upcoming 20/21 Auction at Los Angeles Modern Auctions, offering strategic advice on the presentation of Joseph Cain and Michael Cain's artwork ensuring a compelling narrative that enhanced the visibility and desirability of these exceptional pieces in the modern art market.

New York City Metropolitan Area

Berkeley, California, United States

• Led intern teams to recruit influencers for each: PR kits, reviews via engagement, and affiliateprogram.
• Executed keyword strategy in the form of back-links and SEO, for paid and organic marketing.
• Created reports about the effectiveness of digital marketing campaigns, including click-throughrates and conversions to track trending dashboard content.
• Constructed compelling messages to attract macro-influencers to collaborate and promote theproduct.

Greater New York City Area

• Developed and executed public relations matters that integrated with marketing strategies, whilst handling sensitive materials related to client cases.
• Composed and prepared daily emails, highlighting individual women at the firm for Women's Affinity Committee, and daily events for Black History Month.
• Conducted daily research of laws and statutes, while gathering and analyzing statistical data.
• Conducted research and analysis for both existing clients and new business pitches.

New York, New York, United States

• Helped identify and develop opportunities and partnerships through B2B, entertainment, and luxury opportunities.
• Worked and collaborated with a multidisciplinary team of creative strategists, designers, content specialists and developers.
• Acted as a liaison between internal teams and external creative and media buying agencies, facilitating the creation of assets and the execution of digital advertising, content marketing and other marketing strategies.
• Managed daily orders from across Europe from product send outs, while creating monthly product look books and moodboards of ket drivers for influencer mailouts.

Greater New York City Area

• Delivered a range of creative services, including copywriting, content creation, and event planning through social media platforms.
• Provided strategic assistance on design direction and quality management.
• Assisted a team of designer, photographers and print project staff to design and execute a comprehensive and integrated marketing communications plan.
• Sourced and curated inspiring imagery and UGC content to engage with and share across social channels.

Brooklyn, New York, United States

• Revamped collaborative content, website flows and navigation menus, while reducing the frequency of misdirected customer service queries by 30%.
• Redesigned internal tracking systems, resulting in 20+ new features and 25% higher engagement.
• Designed an online customer support center compromising of a self-service knowledge base and interactive chat.

Master Of Science, With High Distinction, Strategic Marketing Communications, 3.9

Finalist — Annual Pitch Contest for Fordham Foundry Applied Project — Lead UX/UI Designer and Innovator for Mohonk Preserve (SEM and SEO).

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs, 3.9

Recipient Speaker — "Brooklyn College Listening Project" Columnist — "The Excelsior" and "The Kingsman" Teacher's Assistant —Organized.