• Managed the cruise market by creating partnerships with cruise companies such as Silverseas and The Royal Caribbean.• Successfully created a long-term partnership with Cruise Lines International Association (CLIA) UK & Ireland. A partnership that would provide a platform for Singapore to be marketed to Cruise Agents all over UK, Spain and France during CLIA’s signature events. • Managed web-based training for UK CLIA cruise agents about Singapore. • Successfully planned and… Show more • Managed the cruise market by creating partnerships with cruise companies such as Silverseas and The Royal Caribbean.• Successfully created a long-term partnership with Cruise Lines International Association (CLIA) UK & Ireland. A partnership that would provide a platform for Singapore to be marketed to Cruise Agents all over UK, Spain and France during CLIA’s signature events. • Managed web-based training for UK CLIA cruise agents about Singapore. • Successfully planned and organised networking events during IBTM World; a leading exhibition for the global meetings, incentives, conferences and events (MICE) industry held in Barcelona, Spain. • Planned and organised a Blogger Event in conjunction with Chinese New Year. Bloggers who had a minimum following of 6000 were invited to this event to blog about Singapore. • Planned and managed the finance based on the allocation of the budget for the STB London Regional office. Show less

• Analytical and creative teaching with the purpose of child development for kids aged 3-15 years old. • Specialised in programs such as:o JELIC – J (Judgement Quotient) E (Emotion Quotient) L (Logic Quotient) I (Intelligent Quotient) C (Creativity Quotient) is a complete curriculum based solely on the hands-on experiences with many kinds of manipulation to help enhance children’s capabilities for procedural and creative thinking. o MPM – Multi-Process Model Mathematics is a… Show more • Analytical and creative teaching with the purpose of child development for kids aged 3-15 years old. • Specialised in programs such as:o JELIC – J (Judgement Quotient) E (Emotion Quotient) L (Logic Quotient) I (Intelligent Quotient) C (Creativity Quotient) is a complete curriculum based solely on the hands-on experiences with many kinds of manipulation to help enhance children’s capabilities for procedural and creative thinking. o MPM – Multi-Process Model Mathematics is a program that promotes problems solving skills through the development of independent, divergent and creative thinking.• Experience includes teaching children with special needs such as Autism and Down syndrome. Show less

• Spearheaded marketing campaigns for Pre-school and Primary school markets with the objective to create awareness and increase sales. • Managed key accounts from marketing to sales and after sales. • Managed the LEGO Education brand on marketing collaterals, website, social media sites, partner’s marketing collaterals and visuals. Partners included Bricks World Singapore, PAP Community Foundation (childcare centres set up by the Singapore government) and Science Centre Singapore.•… Show more • Spearheaded marketing campaigns for Pre-school and Primary school markets with the objective to create awareness and increase sales. • Managed key accounts from marketing to sales and after sales. • Managed the LEGO Education brand on marketing collaterals, website, social media sites, partner’s marketing collaterals and visuals. Partners included Bricks World Singapore, PAP Community Foundation (childcare centres set up by the Singapore government) and Science Centre Singapore.• Achieved 200% growth in Pre-school and Primary school markets. • Forecasting of marketing budgets and managing campaigns to work effectively within budget. • Managed the sales team and provided training on LEGO Education products for use specifically in the Singapore education system.• Managed key education partners such as the Science Centre Singapore, People’s Action Party (PAP) Community Foundation for integration of LEGO Education resources. This included contract and brand management.• Successfully marketed and managed events such as the FIRST LEGO League (FLL) and National Junior Robotics Competitions (NJRC). Marketing Manager• New markets business development of LEGO Education products in Singapore focusing on Pre-school and Primary school markets. • Market Research and planning of marketing initiatives such as events, informative catalogues targeted at the relevant market segments. • Promoted to Senior Marketing Manager following superior performance and demonstrated the ability to quickly learn complex concepts. Additional Responsibilities – Education Management• Successfully created and managed a Training Team to carry out Robotics co-curricular activities in schools.• Provided teacher training and professional development in Robotics, Science and Language to integrate LEGO Education in curriculum and enrichment lessons.• Research and curriculum development of LEGO Education products in line with Singapore school syllabus. Show less

• Planned and managed annual marketing and advertising activities for MEV retail, in collaboration with media and retail partners (Fraser Centrepoint Mall, Thomson Medical Centre and Mothercare Singapore) in line with brand objectives and promotional themes.• Managed the re-branding exercise for the company followed by brand management for all marketing and advertising collaterals with media, creative and printers.• Established presence in new markets through business development… Show more • Planned and managed annual marketing and advertising activities for MEV retail, in collaboration with media and retail partners (Fraser Centrepoint Mall, Thomson Medical Centre and Mothercare Singapore) in line with brand objectives and promotional themes.• Managed the re-branding exercise for the company followed by brand management for all marketing and advertising collaterals with media, creative and printers.• Established presence in new markets through business development initiatives such as trade shows and cold calling.• Managed and serviced existing wholesale and franchise accounts in Asia and Europe.• Analyzed market sales trends for accurate garment production forecast and for the planning of promotional activities.• Established presence in social media sites, content creation and administration of the official website, blog and social media sites such as Facebook and Twitter. Managed the e-commerce platform for the online shop.• Theme creation and prop sourcing for purpose of visual merchandising of in-store display and window display in line with marketing activities. Show less

• Worked with Head of Registration for Standard Chartered Singapore Marathon (SCSM). Responsible for raising the number of participants in Standard Chartered Singapore Marathon (SCSM) by 10,000 participants. Marketing activities to achieve this included planning and running of road shows with event organisers. • Planning and management of the race entry pack collection at Suntec Expo for 28 000 participants. • Managed a new race category for the purpose of charity - CEO Challenge race… Show more • Worked with Head of Registration for Standard Chartered Singapore Marathon (SCSM). Responsible for raising the number of participants in Standard Chartered Singapore Marathon (SCSM) by 10,000 participants. Marketing activities to achieve this included planning and running of road shows with event organisers. • Planning and management of the race entry pack collection at Suntec Expo for 28 000 participants. • Managed a new race category for the purpose of charity - CEO Challenge race category. Successfully pitched and sold this race category to raise funds for the Singapore Association for Visually Handicapped. Achieved target of 20 senior management personnel within a month's deadline for this race category. CEOs and senior management include Rupert Keeley – Visa and Michel Longhini- BNP Paribas.o Achievement: Managed to raise SGD$100 000 for Singapore Association for Visually Handicapped• Internship with the Sports Business Division included involvement in the planning of events and coordination of VIP protocol for Standard Chartered Singapore Marathon and Aviva Badminton Open. Managed personalities such as Ronald Susilo- Singapore Badminton Player, Dr Vivian Balakrishnan- Minister of MCYS and Eunice Olsen- Nominated MP.• Promoted from Intern to Executive Assistant. Show less

• Sales support services for stock photography sales team. • Database maintenance through email and cold calling media related companies in the Asian region.