Senior SEO & PPC Digital Marketing Specialist | Helping brands grow with targeted, data-driven strategies.With over 13 years of experience in digital marketing, I specialise in driving measurable results through SEO, PPC and social media campaigns. From increasing organic search visibility to optimising paid search performance, I’m passionate about helping brands rank higher, reach their ideal customers and achieve their marketing goals.Throughout my career, I’ve had the privilege of working with some of Australia’s most recognised brands, including Catch Of The Day, Reece, Man With A Van, are-able, Gateways Support Services, Porsche, Bevilles, Mitre 10, the Victorian Government and more. I bring a wealth of expertise in developing and executing high-impact SEO and PPC strategies that deliver results. I am committed to staying ahead of the curve in an ever-evolving digital landscape, ensuring my clients remain competitive in search engine rankings, paid advertising and social media presence.As a Google Analytics and Google Ads certified professional, I have a solid foundation in data analysis and optimisation techniques that guide my strategic decisions. Whether it's refining a website's SEO performance, running high-converting Google Ads campaigns, or optimising social media strategies, I’m focused on delivering strategies that generate real business outcomes.What I do:- Develop and implement comprehensive SEO and PPC strategies- Optimise Google Ads campaigns for maximum ROI- Manage social media advertising across Facebook, Instagram, LinkedIn and more- Monitor and analyse campaign performance with Google Analytics and other tools- Ensure businesses rank for their key terms and attract qualified trafficWith extensive experience across a range of industries, I’m driven by helping businesses grow and reach their target audience through tailored digital marketing solutions. I’m always learning, always improving and always focused on results.Key skills:- SEO (On-page & Off-page optimisation)- Paid Search (Google Ads, Bing Ads)- Social Media Advertising (Facebook, Instagram, LinkedIn)- Data Analytics & Reporting (Google Analytics, SEMrush, Ahrefs)- Conversion Rate Optimisation (CRO)- Strategic Planning & Campaign ManagementLet’s connect! I’m always keen to discuss new projects, trends and digital marketing strategies.