Misha Stepanov Email & Phone Number

Russia

Revolutionizing talent sourcing with a fast, customizable search and analytics app for HR, recruiters, and sourcers—leveraging enhanced LinkedIn data to identify top-tier professionals across multiple parameters.- Defined the v1 roadmap by gathering key requirements from HR and recruitment professionals.- Conducted a comprehensive evaluation of data API providers, optimizing for quality, enrichment features, and cost-effectiveness.- Developed a Streamlit app prototype, presented it to recruiters, and incorporated feedback into iterations.- Collaborating with partners and API vendors to enhance data enrichment capabilities for improved app functionality.

Building a cutting-edge cloud solution for automated processing of trading PDF reports (OCR, analysis, summarization, tagging) in the petroleum products market.- Led stakeholder research, uncovering key pain points and optimizing cost structures for target segments.- Designed and launched an MVP, leveraging LLM models to summarize market reports (Platts/Argus) with stakeholder-rated outputs achieving 8-9/10 quality scores.- Defined product requirements and technical specifications based on deep market insights.- Conducted vendor analysis and selected optimal AI tools balancing quality, functionality, and cost.- Developed a Streamlit app (Python, VScode, OCR, Claude3) to process 1,000+ pages, delivering summaries, tags, and references in a structured Excel-like format.Result: A fully functional prototype, paving the way for cloud deployment and further LLM integrations.

Тбилиси, Грузия

Intelligent web3 trading platform - an ecosystem of bots and gateways for more comfortable/manageable crypto trading and scalping.Responsible for:- Analytics and monitoring of target crypto markets & segments, competitors, channel presence- Product development planning for multiple target segments / usecases- Creation of brand identity for crypto-bots platform, russian/english ux texts, etc.- Roadmap prioritization, planning of go2market, potential product strategy evolution

- Developed a product usecase segmentation for different types of users and designed a digital warm-up seq on a long transaction cycle for b2b sales/reactivation with cjm/key touchpoints in mind,- Created a multi-lending site with core products and product training courses - reduced ad spend on it below 5% with traffic analytics and optimization of engagement channels,- Introduced a transition to account-based lead development

B2B analytical it-product for real estate market players - realtors, agencies, builders, developers, investors and others- Gathered the problems and "pains" of the key players in the real estate market, data on the realty services, etc.- Conducted business case studies, surveys, structured insights/hypotheses for features/products based on ML api of THEMETERS,As a result of prioritizing market segments by potential revenue growth and audience, selected the nearest goals of product development roadmap and reviewed strategy

Transportation, Logistics, Warehousing, International Logistics... Show more- Analyzed urban freight market in Moscow and Moscow region (with focus on b2b), direct and indirect competitors - segmented by usecase/jtbd to test unit economics in acquisition channels and test product hypotheses- Was responsible for creating sales/marketing materials and creatives, building end-to-end analytics to optimize costs of acquisition,Among achievements: found several usecases with positive economics for scaling, such as trucking for marketplaceers, even in "overheated" paid traffic niches

Краснодар, Краснодарский Край, Россия

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment- Analyzed the niche, competitors, and cjms. Collected semantics, clustered for traffic, set up a multi-landing website with analytics and integrations, reports in google.sheets via GA API- Structured ad.accounts, put together new ad groups in Google Ads and YandexDirect, extended acquisition channels to mytarget/vk, implemented end-to-end online traffic analytics, integrated it with offline business processes,- Implemented a new brand identity with a smart budget, suggested initiatives to increase collateral revenuesAs a result of optimization acheaved an increase in turnover, average check and % share of target leads by 2 times with a lead progressive cost reduction

Republic Of Sakha (Yakutia)

- Analyzed top competitors (and its acquisition channels) at the local and national level, parsed top5's semantics - clustered into the structure of the "ideal" medical clinic website. Based on that, built the site with the SEO-texts for the core-pages.- Analysed the clinic's client base and designed the acquisition funnel for each of semantic clusters of user info-queries,- Built multi-lending pages to test top-margin clinic's services, set up analytics, integrated call-tracking with MIS, launched lead traffic.

• web-projects: digital marketing, web-analytics• semantics for seo & online advertising• competitors' online presence monitoring & analysis• online brand monitoring, online reputation management, serm• online/offline marketing planning for projects in health/beauty, fashion, travel, real estate, tax refunds etc• product marketing approaches, niche/competitor analysis, , segments/channels, pains/needs user research, hypothesis testing, unit economics analytics, etc;• Used tools - analytics services, gtm, ads/yandex.direct, fb bm, figma, sql, python/pandas, qlikview, semrush/serpstat, popular cms, angular/flutter/dart etc., connections with colleagues for scalable projects, project management by roadmap• the track record included projects in medicine/cosmetics, fitness/nutrition, renovation/interior design, it integration, tax deduction, crowdfunding, dropshipping, video productions, language training, tutoring, rentals, etc etc;

Russia

Managing the mix of:- advertising/marketing/pr for fashion & jewelry brands in the territory of southern russia(30+brands including Valentino, D&G, Lanvin, Tom Ford, Gucci, Burberry, D2, Jacob&Co etc) - local media planning & buying (print, indoor/outdoor etc)- brand materials & advertising localization - fashion shoots, adv projects, showcase concepts, - brand management, re-branding (2 new brand-identities)- in-store magazine publishing (http://issuu.com/kreawiz/docs/angelmag_ss2014,http://issuu.com/kreawiz/docs/angelmag_fw14____________ )- retail luxury packaging design & production- copywriting, interviews & pr-materials

• Local film pr/publicity, advertising & media co-promotions (web and offline medias)• Film-themed events, brand-partnerships (incl. concepts/scripts, pitching, budgeting)• Research in cinema audience behavior to bettrr determine film audience potentials and properties , • Market analysis, proposals for promotions & plans based on research findings, loyalty programs, improvements in programming, cinema screen advertising etcExperience in:• Smart promotions and pitching ideas to partners, • Video editing: trailers and commercials (for partners&advertisers, for instance, Sisley, Citroen etc), mediasoftware skills,• Writing event scripts for partners' own brand events (for instance, Calvin Klein's Night@museum),• Gained familiarity with John Campbell’s and Aristotle’s and other classical works on film / drama structure;• Seen all major film releases in 5+ years

Built long-term relationships with major corporations, among which VimpelCom (BeeLine), Central Bank, Lukoil etc)• Gained experience in negotiations and b2b sales process• Managed cash-flow and was responsible for major clients• Worked with company’s IT and product developers, proposed product improvements, and new network-based product extensions• Worked closely with other divisions of the company