Misha Vyas Email & Phone Number

Brampton, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

● Led the successful migration of 12 clients to GA4, optimizing their digital analytics capabilities and increasing data accuracy by ~30%.● Delved deep into data analytics, conducting extensive reporting using Big Query and advanced statistical techniques to derive actionable insights.● Acted as a technical troubleshooter, resolving intricate roadblocks across platforms like GA4, Adobe Analytics, GTM, and Google Ads.● Demonstrated strong communication skills, consistently… Show more ● Led the successful migration of 12 clients to GA4, optimizing their digital analytics capabilities and increasing data accuracy by ~30%.● Delved deep into data analytics, conducting extensive reporting using Big Query and advanced statistical techniques to derive actionable insights.● Acted as a technical troubleshooter, resolving intricate roadblocks across platforms like GA4, Adobe Analytics, GTM, and Google Ads.● Demonstrated strong communication skills, consistently interfacing with clients, understanding their needs, and presenting complex data in an understandable manner.● Collaborated with major clients in the banking and e-commerce sectors, tailoring solutions to their unique business challenges and objectives.● Proficiently worked with the GMP and GCP stack, leveraging their capabilities to enhance client analytics and reporting.● Showcased expertise in Adobe Analytics, providing clients with in-depth analyses of their digital performance and user behaviors.● Demonstrated mastery in Looker Studio, creating visualizations and dashboards that effectively communicated data-driven insights to stakeholders.● Established and nurtured strong partnerships with clients, guaranteeing accurate project execution, broadening account reach, and delivering top-tier customer service, all while fostering transparent communication pathways.● Dived into the depths of digital analytics, extracting insights on user behaviors, evolving market dynamics, and competitor strategies, leveraging tools like GA4, Firebase Analytics, Adobe Dynamic Tag Manager, and Power BI.● Pioneered efforts to decode client objectives, delivering bespoke analytical solutions and insights that consistently surpassed client aspirations.● Guided clients in configuring tracking objectives, user interactions, and custom filters in advanced analytics platforms, ensuring a holistic view of digital platform interactions. Show less

Mumbai, Maharashtra, India

● Developed data-driven Go-to-Market strategies for the Public Sector and Higher Education, resulting in an increase in qualified , delivering innovative solutions to complex challenges through business acumen, Artificial Intelligence, Data, and Cloud technologies.● Spearheaded efforts to expand the business pipeline in the US Northeast Territory, collaborating closely with channel partner, Google.● Fostered and managed strategic business relations with Google Field Sales… Show more ● Developed data-driven Go-to-Market strategies for the Public Sector and Higher Education, resulting in an increase in qualified , delivering innovative solutions to complex challenges through business acumen, Artificial Intelligence, Data, and Cloud technologies.● Spearheaded efforts to expand the business pipeline in the US Northeast Territory, collaborating closely with channel partner, Google.● Fostered and managed strategic business relations with Google Field Sales Representatives and other subcontractors, driving business expansion and lead generation.● Crafted key business collateral, including Proof of Value, Statements of Work, POC contracts, NDAs, MSAs, and Proposals, aligning with the Go-to-Market Strategy and targeting priority accounts.● Proactively identified and responded to RFI/RFPs, showcasing the company's capabilities and solutions.● Conducted in-depth market research, analyzing data from government entities and gleaning insights from public domains such as 10K reports and White Papers.● Analyzed trends in funds allocated to State and Local Governments (SLG) by federal/state authorities, providing actionable insights.● Presented a diverse range of portfolio solutions tailored to various departments within the public sector, enhancing outreach and engagement.● Collaboratively brainstormed and strategized approaches to offer AI Public Sector Solutions to different departments of State and Local Governments, ensuring alignment with their unique needs and challenges Show less

Singapore

● Leading and owning the analysis of highly complex data sources, identifying trends and patterns in data and making recommendations based on analysis results.● Performing root cause analysis on complex data anomalies and working closely with data stewards to define best practice.● Analyze data and generate insights in the form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more.● Facilitate review sessions with management, business… Show more ● Leading and owning the analysis of highly complex data sources, identifying trends and patterns in data and making recommendations based on analysis results.● Performing root cause analysis on complex data anomalies and working closely with data stewards to define best practice.● Analyze data and generate insights in the form of revenue/growth prediction, trends and anomalies, customer segmentation, pathing analysis and more.● Facilitate review sessions with management, business users and other team members.● Working closely with the project management teams to drive delivery and engagement.● Driving performance of analytics and tagging capabilities to impact overall business results.● Providing support and mentorship to the team members, ensuring they are progressively able to take on more complex tasks and upskill others.● Finding opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc.● Working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms, Google BigQuery● Managing large digital marketing data sets.● Leveraging Google stack to the greatest advantage of clients (Google Marketing Platform, Google Analytics, Google Tag Manager, Google Ads, Google Search, Google Data Studio). Show less

Ahmedabad, Gujarat, India

• Developed trust relationships with the clients to ensure they do not turn to competition• Acquired a thorough understanding of key client needs and requirements• Expanded the relationships with existing clients by continuously proposing solutions that meet their objectives• Ensured the correct solutions and services are delivered to customers on time• Served as the client’s spokesperson within internal team• Resolved any issues and problems faced by clients and dealt with… Show more • Developed trust relationships with the clients to ensure they do not turn to competition• Acquired a thorough understanding of key client needs and requirements• Expanded the relationships with existing clients by continuously proposing solutions that meet their objectives• Ensured the correct solutions and services are delivered to customers on time• Served as the client’s spokesperson within internal team• Resolved any issues and problems faced by clients and dealt with complaints to support trust• Played an integral part in generating new sales that turned into long-lasting relationships• Prepared regular reports of progress and forecasts to internal and external stakeholders using key account metricsTeam Responsibilities:• Handled a technical team of five to six members i.e., the task delegation process based on their roles and responsibilities, provided required information, and supported in opting the path for creating effective solutions.• Enabled the account management team for all the technical perspective of solutionsProjects and Achievements:• Identified a business need for one stop reporting solution for an ecommerce client and prepared an approach for customized reporting dashboards for client’s product team• Provided a solution to marketing team of an ecommerce client for integrating all their marketing channels and their data at one place and creating a comprehensive dashboard for the business reporting and optimization• Planned and lead the end-to-end execution of a framework-based project of conversion rate optimization for a travel client• Assessed digital maturity level of an EdTech client and prepared a measurement framework and roadmap to achieve the business KPIs accordingly Show less

Ahmedabad

• Prepared, executed and maintained data collection roadmaps• Customized automated dashboards and summarizing results to measure the performance of major products and services• Worked with operational teams to resolve service issues;• Fathom the business structure and key problems impacting the key performance indicators (KPIs), therebyproviding insights and recommendations to achieve business goals;• Provided top management on a set cadence using expert communication skills… Show more • Prepared, executed and maintained data collection roadmaps• Customized automated dashboards and summarizing results to measure the performance of major products and services• Worked with operational teams to resolve service issues;• Fathom the business structure and key problems impacting the key performance indicators (KPIs), therebyproviding insights and recommendations to achieve business goals;• Provided top management on a set cadence using expert communication skills to relay recommendations;• Documented the implemented solutions and generated reports; and• Assisted key stakeholders in ad-hoc data extraction and analysis.• Kept myself updated with the in demand industry-specific trends and provided value-added solutions to the clientsProjects and Achievements:• Provided onsite support to an e-commerce client during the pandemic situation. Being engaged with the product, technical, marketing and analytics team; solved concerns related to web and application (app) analytics platform, created, and executed optimized measurement framework which resulted into multiple analytics opportunities and delivery of actionable insights.• Took the initiative of onboarding Google Analytics 4 (GA4) within the company. Developed use cases for the new features across different domains and cascade it to the entire team through a workshop. • Provided onsite support assistance to an over the top (OTT) client for content and platform performance analysis• Using the knowledge and skills developed on Data Studio, shared the importance and usage of how data studio can be used for different industries through blogs (Posted on Tatvic Website), which presented the Company's ability on Data Studio that can be used by clients and prospects.• Designed and developed various business dashboards such as conversion overview, campaign performance overview, product performance, and search quality for an e-commerce client using BigQuery and Data Studio. Show less

Ahmedabad Area, India

Successfully completed project of Automation of Internal Database for Inbound Logistics

Ahmedabad, Gujarat, India

Develop and execute ecommerce strategy to drive sales and revenue growthOversee the day-to-day operations of the ecommerce platform, including inventory management, order processing, and customer serviceCollect, analyze, and interpret data from various sources, such as sales, marketing, and operations, to identify trends and insightsDevelop and maintain reports and dashboards that provide visibility into key business metricsWork with cross-functional teams to identify business… Show more Develop and execute ecommerce strategy to drive sales and revenue growthOversee the day-to-day operations of the ecommerce platform, including inventory management, order processing, and customer serviceCollect, analyze, and interpret data from various sources, such as sales, marketing, and operations, to identify trends and insightsDevelop and maintain reports and dashboards that provide visibility into key business metricsWork with cross-functional teams to identify business questions and develop data-driven solutionsCollaborate with cross-functional teams, such as marketing and IT, to ensure a seamless customer experience across all channelsAnalyze ecommerce data to identify trends and opportunities for improvementManage relationships with third-party vendors and service providers, such as payment processors and fulfillment centersMonitor ecommerce performance metrics, such as conversion rates and average order value, and make data-driven recommendations for optimizationStay up-to-date on industry trends and best practices to ensure the ecommerce platform is always ahead of the competition Show less

Master Of Business Administration - Mba, Decision Science

Bachelor Of Computer Applications, Computer Science