A non-profit organization registered in the UK and executing humanitarian and women empowerment projects in Pakistan.● Responsible for curating content to effectively communicate DTI's mission, vision, and accomplishments - represented through strategic collateral ● Successfully launched the new and improved website as a content producer and writer; with a payment gateway integration via Stripe● Managed the digital marketing vector on social media platformsTo explore… Show more A non-profit organization registered in the UK and executing humanitarian and women empowerment projects in Pakistan.● Responsible for curating content to effectively communicate DTI's mission, vision, and accomplishments - represented through strategic collateral ● Successfully launched the new and improved website as a content producer and writer; with a payment gateway integration via Stripe● Managed the digital marketing vector on social media platformsTo explore projects or to donate, visit www.deentrust.org Show less

An all-encompassing digital solutions provider to small and medium businesses looking to step into the light of the digital age● A co-founder and an experienced social media manager for Instagram, Facebook, YouTube, Linkedin and TikTok. Client portfolio includes F&B brands, e-commerce start-ups, and non- profit organizations to name a few● Strategized to generate captivating short-videos aligned with current digital marketing trends, to engage relevant brand audience through… Show more An all-encompassing digital solutions provider to small and medium businesses looking to step into the light of the digital age● A co-founder and an experienced social media manager for Instagram, Facebook, YouTube, Linkedin and TikTok. Client portfolio includes F&B brands, e-commerce start-ups, and non- profit organizations to name a few● Strategized to generate captivating short-videos aligned with current digital marketing trends, to engage relevant brand audience through partnerships with creators such as Chef Bayma Consultancy, CWPT Transformation, and Deen Trust International● Developing brand strategies to engage with the right digital audience● Coordinating, creating and executing lead generation and engagement strategies for clients on multiple digital platforms Show less

Innovating culinary experiences with passion and precision through their six brands.● Cultivated media partnerships to amplify brand visibility, engaging with publications like Time Out Dubai, BBC Good Food, and Hotel & Catering News ME● Collaborated with external PR agencies to create and distribute press releases (PRLs), resulting in increased media coverage and positive mentions in key publications● Overlooking digital paid performance advertising campaigns, effectively… Show more Innovating culinary experiences with passion and precision through their six brands.● Cultivated media partnerships to amplify brand visibility, engaging with publications like Time Out Dubai, BBC Good Food, and Hotel & Catering News ME● Collaborated with external PR agencies to create and distribute press releases (PRLs), resulting in increased media coverage and positive mentions in key publications● Overlooking digital paid performance advertising campaigns, effectively reaching target audiences and driving high-quality traffic to our Instagram page and website● Developing and executing a robust social media strategy, planning, creating, and publishing engaging content across multiple channels, resulting in increased brand visibility, customer engagement, and follower growth● Establishing strong media relationships across the UAE, strategically leveraging digital platforms to enhance brand visibility and foster positive PR engagement● Leading the successful management of product branding initiatives, ensuring consistent messaging and adherence to brand standards across all touchpoints● Regularly reporting on and analyzing key marketing metrics, providing actionable insights and recommendations for continuous improvement● Proactively identifying, engaging, and cultivating relationships with both past and current partners, strategically driving brand visibility and fostering long-term collaborations Show less

A trailblazing hotel with their eye on breaking the barrier of what a traditional stay in Dubai should be.● Maintained and established partnerships to effectively grow business opportunities● Curated press releases, social media posts, and other media communication pieces to share with diverse but key stakeholders to increase awareness of the property inclusive of bars and restaurants● Collaborated with talented creators like Abby Lee Miller and her Dance Mom's USA team for… Show more A trailblazing hotel with their eye on breaking the barrier of what a traditional stay in Dubai should be.● Maintained and established partnerships to effectively grow business opportunities● Curated press releases, social media posts, and other media communication pieces to share with diverse but key stakeholders to increase awareness of the property inclusive of bars and restaurants● Collaborated with talented creators like Abby Lee Miller and her Dance Mom's USA team for authentic social media content● Developed overarching marketing strategies inclusive of digital marketing platforms, email marketing, and partnerships● Monitored and shared benchmarks from competitor analysis to stay abreast with local and international market standards● Identified the best networking opportunities to enhance the Media One brand● Conferred with leadership to maintain internal communication● Organized and allocated team resources for smooth campaign execution inclusive of budget management for the year Show less

Global trading company headquartered in Dubai that specializes in providing professional marine services and expert strategic consultation● Conducting orientations and on-boarded new employees to foster inclusiveness● Supporting in the creation of a new compensation structure that boosted morale and improved employee performances● Advising department heads on organizational policies and recommended actions to tackle challenges● Outreaching and arranging employee trainings to… Show more Global trading company headquartered in Dubai that specializes in providing professional marine services and expert strategic consultation● Conducting orientations and on-boarded new employees to foster inclusiveness● Supporting in the creation of a new compensation structure that boosted morale and improved employee performances● Advising department heads on organizational policies and recommended actions to tackle challenges● Outreaching and arranging employee trainings to develop and enhance skill-sets including technical workshops, motivational sessions, emotional intelligence workshops and leadership seminars● Prospecting, outreaching and hiring talent across a multitude of platforms Show less

A transformative liberal arts and sciences higher education institute in Karachi.● Established new and enhancing existing communication avenues i.e. effective communication strategies to be used effectively under the Office of the President● Led correspondence communications on behalf of the President of the University and the Chief of Staff to the President● Initiated and maintained public relation strategies on behalf of the Office of the President● Assisted in project… Show more A transformative liberal arts and sciences higher education institute in Karachi.● Established new and enhancing existing communication avenues i.e. effective communication strategies to be used effectively under the Office of the President● Led correspondence communications on behalf of the President of the University and the Chief of Staff to the President● Initiated and maintained public relation strategies on behalf of the Office of the President● Assisted in project implementation alongside the Chief of Staff ● Improved existing administrative processes and procedures as well as maintaining strict expense/budget reports ● Initiated and maintained public relation strategies on behalf of the Office of the President● Planned and executed MoU signings, VIP visits, and fundraisers for the University to generate sustainable scholarship opportunities and revenue for the entity● Developed publication strategies on behalf of Office of the President● Established, developed, and maintained client i.e. potential and current donor relations● Created and executed engagement strategies involving the President and student body including but not limited to online interactions, workshops, town halls, Board of Governors trips and itineraries, international speakers, attending to high profile guests such as Mayor of London, Sadiq Khan and Governor of Sindh as well as fellowship opportunities. Show less

A 360 marketing startup with multiple offices across the globe.● Established, developed and maintained Office of Operations in the Dubai, Karachi, and London offices● Established the Office of Human Resources inclusive of SOP's as well as building and maintaining their internal systems ● Developed alternatives to minimizing operational costs inclusive of finding vendors who were price friendly for the marketing department as well as ensuring the best yet cost effective employee… Show more A 360 marketing startup with multiple offices across the globe.● Established, developed and maintained Office of Operations in the Dubai, Karachi, and London offices● Established the Office of Human Resources inclusive of SOP's as well as building and maintaining their internal systems ● Developed alternatives to minimizing operational costs inclusive of finding vendors who were price friendly for the marketing department as well as ensuring the best yet cost effective employee health insurance in all three branches● Conceptualized and implemented marketing and promotional strategies, in liaison with cross-departmental teams, as part of business development. Show less

A transformative liberal arts and sciences higher education institute in Karachi.● Engaged with prospective students, parents, school counselors and principals for student recruitment purposes through a variety of activities and avenues● Launched student recruitment campaigns in urban and rural areas nationwide, at and below the poverty line in Pakistan● Oversaw production and management of marketing collateral required for recruitment● Produced communication strategies and… Show more A transformative liberal arts and sciences higher education institute in Karachi.● Engaged with prospective students, parents, school counselors and principals for student recruitment purposes through a variety of activities and avenues● Launched student recruitment campaigns in urban and rural areas nationwide, at and below the poverty line in Pakistan● Oversaw production and management of marketing collateral required for recruitment● Produced communication strategies and created databases of potential students - locally and internationally to discern patterns of interest Show less

A global organization assisting in the welfare of refugees.● Worked with the Best Interest Determination Unit (BID), involved in dealing with unaccompanied or separated refugee minors● Liaised with the UNHCR Education Unit to assign boarding schools for refugee children● Conducted Participatory Assessments and initiated a database for the influx of Burmese refugees.● Organized Interpreters’ training workshops on behalf of caseworkers● Connected to refugee communities for… Show more A global organization assisting in the welfare of refugees.● Worked with the Best Interest Determination Unit (BID), involved in dealing with unaccompanied or separated refugee minors● Liaised with the UNHCR Education Unit to assign boarding schools for refugee children● Conducted Participatory Assessments and initiated a database for the influx of Burmese refugees.● Organized Interpreters’ training workshops on behalf of caseworkers● Connected to refugee communities for events such as United Nations International Children's Day.● Reviewed and shortlisted 7000 resumes for global positions. Show less