Mishani Gamage Email & Phone Number

Begijnendijk, Be

Antwerp, Flemish Region, Belgium

• Creating a social media content strategy aligned with Allyens’ social media marketing goals.• Identifying pain points in the process of social media marketing and providing solutions by creating processes and systems.• Streamlining content development process by establishing the content development team, assigning responsibilities and a follow up mechanism.• Introduction of the Allyens knowledge sharing program in order to provide a platform for the team to share knowledge and to provide the content team a heads up to the latest trends.• Setting up social ad campaigns by leveraging each channel's strengths & delivering the highest ever results in a social media campaign at Allyens.• Planning key marketing activities for each stage in the sales funnel and prioritizing the activities taking the need & resource availability to account.• Managing social media content calendar.• Overseeing social media campaigns.• Outlining social media content KPIs and measuring performance.

Antwerp, Flemish Region, Belgium

Antwerpen, Flanders, Belgium

• Designing and developing a generic digital communication dashboard template build with connectors for SoMe & website data (Marketing analytics tools used: Google analytics, reporting tools used: Google Data Studio, Supermetrics)• Analysing different communication campaign data sets (Website, SoMe)• Actively participating in developing KPI strategy and framework to track communication campaigns and in generating new (creative) ideas to utilize data for communication purposes

Biyagama, Sri Lanka

Shopper Marketing• Design and implement shopper marketing programs and activities for different channels• Organize events such as product launches and sales conferences• Design and conduct sales team briefings for marketing campaign and product launches• Design customized POS to address market gaps based on insights gathered through market visits and sales team input• Implement shopper propositions based on insights that support the activation of brand and the category strategies• Assist the shopper marketing teams to implement key marketing activities within specific customers/environment• Implement the shopper marketing (activation) calendar in the sub-channels/customers• Work with the shopper IMPACT framework to execute Shopper Marketing strategies• Evaluate all key shopper activity and recycle those learning: shopper marketing development agenda• Ensure all artwork and POS is delivered on time• Produce reports on the compliance and implementation of the shopper marketing programs linking with the sales operations and field sales teamsNew Product Development• Coordinate and drive a cross functional team towards a set objective within a specified time period. Eg: New product launches, Pack Discontinuations, Packaging/Formulation Changes, Production Capacity enhancements, adherence to the local regulation changes, etc.• Conduct the monthly product development team meetings• Prepare new product/pack launch briefings for the internal staff, field sales staff and distributors• Work with the field sales staff and distributors to closely monitor the sale of a new product or pack launched• Produce reports on sales data and learning of the new product/pack launchCost center handling• Department responsible for handling the marketing cost center (Budget preparation and managing the costs within the allocated budget throughout the year using SAP)

Biyagama, Sri Lanka

Shopper Marketing• Design and implement shopper marketing programs and activities for different channels• Organize events such as product launches and sales conferences• Design and conduct sales team briefings for marketing campaign and product launches• Assist the shopper marketing teams to implement key marketing activities within specific customers/environments• Implement the shopper marketing (activation) calendar in the sub-channels/customers• Evaluate all key shopper activity and recycle those learning• Ensure all artwork and POS is delivered on time via the relevant suppliers• Produce reports on the compliance and implementation of the shopper marketing programs New Product Development• Coordinate and drive a cross functional team towards a set objective within a specified time period. Eg: New product launches, Pack Discontinuations, Packaging/Formulation Changes, Production Capacity enhancements, adherence to the local regulation changes, etc.• Conduct the monthly product development team meetings• Prepare new product/pack launch briefings for the internal staff, field sales staff and distributors• Work with the field sales staff and distributors to closely monitor the sale of a new product or pack launched• Produce reports on sales data and learnings of the new product/pack launchRED (Right Execution Daily)• Develop activation standards for different channels in accordance with shopper marketing guidelines and getting the needed approvals• Train the sales team on RED activation standards• Work closely with the 3rd party agency to achieve the accuracy and scale of RED audit• Timely submission of the monthly RED audit reports to the management• Assist HR with the sales personnel incentive scheme linked to RED scores• Analyze the monthly reports to understand long lasting activation gaps of the market and take initiative on closing such gaps through training, customized POS, etc.

Master Of Communication Science, Digital Media And Society

Bachelor’S Degree, Marketing Management (Special), First Class Honors

Management Accounting, Passed Finalist

Diploma, Dutch/Flemish Language And Literature, 1.2 Completed

Commerce

Activities and Societies: Senior Prefect ( 2007), President (2007) - School Banking Unit of Bank of Ceylon, Member of the school commerce.