Michael Shkitov
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Michael Shkitov Email & Phone Number

Head of Brand Marketing | FMCG | Fintech | Consumer Electronics at ПАО "МТС-Банк"
Location: Moscow, Moscow City, Russian Federation 7 work roles 2 schools
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Current company
Role
Head of Brand Marketing | FMCG | Fintech | Consumer Electronics
Location
Moscow, Moscow City, Russian Federation
Company size

Who is Michael Shkitov? Overview

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Michael Shkitov is listed as Head of Brand Marketing | FMCG | Fintech | Consumer Electronics at ПАО "МТС-Банк", a with 444 employees, based in Moscow, Moscow City, Russian Federation. AeroLeads shows a matched LinkedIn profile for Michael Shkitov.

Michael Shkitov previously worked as Директор по развитию бренда at Пао "Мтс-Банк" and Head Of Brand Marketing at Bsh Home Appliances Group. Michael Shkitov holds Master, Regional Economics And Social Sciences from Lomonosov Moscow State University (Msu).

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ПАО "МТС-Банк"

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Profile bio

About Michael Shkitov

Experienced marketing leader in FMCG and domestic appliances sectors across Russia, CIS, and Emerging Markets. Strategic, growth-oriented, with strong interpersonal skills. Focuses on team building and developing direct reports. Passionate about consumer insights-based marketing and creating enduring brand stories.

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ПАО
Пао "Мтс-Банк"
Head of Brand Marketing | FMCG | Fintech | Consumer Electronics
Website
Employees
444
AeroLeads page
7 roles

Michael Shkitov work experience

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Head Of Brand Marketing

Moscow, Moscow City, Russia

Marketing Management Responsibilities for 4 Brands: Bosch (mass-market), Siemens, NEFF (Premium), Gaggenau (Luxe):- Designing brand strategies for the Russian and Belarus markets- Creating comprehensive 360-degree campaigns tailored to local markets- Mapping out yearly marketing and PR plans following the CJM paradigm- Crafting creative content for primary communication platforms: TV, OLV, Social Media, SEA, OOH, Print, Radio, Indoor, POSM, Catalogs- Launching, supervising, and assessing the effectiveness of 360° TTL campaignsKey Achievements include:Successfully developed and executed new Bosch communication platform in Russia, introduced top product innovations, led Siemens brand relaunch, formulated NEFF marketing strategy for sales growth, supported D2C launch, managed omni-channel communication, developed SMM strategy, initiated CRM programs, and built a marketing team during restructuring.

Sep 2019 - Dec 2023

Marketing Manager Korkunov

Accountable for overseeing the complete marketing mix and formulating strategies for the second most significant brand within the Mars Chocolate portfolio.Spearheading the creation and reintroduction of the brand strategy.Managing the entire process of local product, packaging, and communication development.

Nov 2013 - Apr 2016

Senior Brand Development Manager Lipton, Beseda, Brooke Bond

Generating advertising materials for various platforms including television, print, out-of-home, and digital media.Supervising new product development processes by conducting market research, testing concepts, creating products, packaging, communication plans, and refining launch strategies.Directing diverse, cross-functional project teams with multicultural backgrounds.

Dec 2010 - Nov 2013

Brand Manager

Developed local marketing strategy for Gliss Kur and premium Colorants, including portfolio management, launch roadmap, communication, pricing strategy, and annual marketing activities plan.

Jan 2007 - Dec 2010

Group Leader

Providing analytical client services for retail audits in the key FMCG market sector.

Jul 2002 - Jun 2006
Team & coworkers

Colleagues at ПАО "МТС-Банк"

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2 education records

Michael Shkitov education

FAQ

Frequently asked questions about Michael Shkitov

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What company does Michael Shkitov work for?

Michael Shkitov works for ПАО "МТС-Банк".

What is Michael Shkitov's role at ПАО "МТС-Банк"?

Michael Shkitov is listed as Head of Brand Marketing | FMCG | Fintech | Consumer Electronics at ПАО "МТС-Банк".

Where is Michael Shkitov based?

Michael Shkitov is based in Moscow, Moscow City, Russian Federation while working with ПАО "МТС-Банк".

What companies has Michael Shkitov worked for?

Michael Shkitov has worked for Пао "Мтс-Банк", Bsh Home Appliances Group, Mars, Unilever, and Henkel.

Who are Michael Shkitov's colleagues at ПАО "МТС-Банк"?

Michael Shkitov's colleagues at ПАО "МТС-Банк" include Svetlana Savachaeva, Ekaterina Isaeva, Aleksey Semenov, Rustam Kurbanov, and Alexander Sorokin.

How can I contact Michael Shkitov?

You can use AeroLeads to view verified contact signals for Michael Shkitov at ПАО "МТС-Банк", including work email, phone, and LinkedIn data when available.

What schools did Michael Shkitov attend?

Michael Shkitov holds Master, Regional Economics And Social Sciences from Lomonosov Moscow State University (Msu).

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