Work with brands to tell their stories via digital media by creating impactful brand marketing campaigns & provide marketing consulting services

Led inaugural Paris-Roubaix Femmes and Tour de France Femmes avec Zwift in-game and on the ground activations. Managed staff of three (3) across North America, Australia/New Zealand and Japan focused on cycling, triathlon and run. Led all aspects of on the ground plans for Zwift Academy Cycling & Triathlon. Managed on the ground activation for Tour Down Under and directed in-game activations for brand partners to grow new users (~10%) on the platform

Ownership of the overall brand strategy, principles, influencers, PR, budgets, and goals. Manage all operations and staff of eleven across the brand marketing team, and drive the strategies and implementation of all partnerships and campaigns to attract new visitors through brand awareness, digital marketing and public relations.

Led the development and marketing of the USA Cycling brand across all internal business units and external constituents; set strategy to achieve business and marketing objectives; developed a cohesive brand across all consumer touch points.

Managed staff of ten, driving digital media strategy and event programming for the full-time MBA brand, including both institutional and student driven communication across a variety of digital marketing channels; conducted international and domestic travel presenting Chicago Booth to audiences of 100 to 300 around the world.

Lead team of 100+ athletes through a 12-week program; manage three assistant coaches, and five mentors. Created and delivered training plans via TrainingPeaks for sprint/olympic distance triathlons and manage all athlete communication

Managed endurance event program recruiting runners/walkers to participate in half marathons, marathons and other local/destination events while raising mission critical funds. Increased recruitment and fundraising by 97% (660 to 1,300 members) and 65% ($1M to $1.65M), respectively.

Managed graduate advertising, and graduate/undergraduate enrollment communication projects from inception to completion including, creation of traditional media, production of recruitment publications and advertising creative, and reporting results.

Advertising sales manager of five magazine titles: Log Homes Illustrated, Timber Homes Illustrated, Delta Sky, United Hemispheres and The New US Airways Magazine.

Led national advertising go-to-market strategies and execution for Kimberly-Clark (Cottonelle and Scott Bath Tissue)

Developed multi-million dollar plans for national and local media including, print, TV, radio, outdoor, newspaper and online for U.S. Army, Nintendo of America, Delta Air Lines, Diageo: Smirnoff Ice (launch and national rollout), Stoli Vodka, Gordon's Gin & Vodka, Glen Ellyn Wines.