Founder of non-profit association that develops purpose businesses to support causes. Our first project was the establishment of yoga community Health Centers in Geneva Switzerland. We are now embarking on a new fungi journey in 2024.

CEO & Managing Director of @Pure Fungi, manufacturing and retailing, pure functional mushroom extracts. Driving meaningful growth for this nutritional supplements start up. Delivering science, people and planet led, product and packaging innovation, through the power of fungi.

Brand Strategy for Global, Regional and Specialty Brands. Brand Music Activation and artist management. Brand, business and shareholder strategy advisory for UK based nutrional suppliments e-commerce business.

Heading up NonStopGym's talented multilingual customer Service Team, and leading the strategy and implementation for CRM, Digital Communications and future App.

Putting in place Brand and Marketing fundamentals for new Elite Athlete Management Agency in the UK, including social media asset development; athlete profile sheets; athlete personal brand and social media strategies, commercial rate card with a focus on social media ROI development and ROI. Initial partnership development for elite and next generation athletes across multiple sports; rugby, netball, triathlon, tennis.

Consulting on Brand & Operations strategy for Sports and Non-Profit sector • EVA ASSOCIATION GE, CH – Advisor & fund raising. • WILPF – Global Brand Assessment and strategy proposal• SPACECODE – Brand and marketing advisory to the CEO.• PROCTER & GAMBLE – Upstream Ideation. • NON-STOP GYM – Location scouting. • SWISS RUGBY FEDERATION – FSR (JAN – OCT 2015) - President of national sevens rugby commission. • GENEVA RUGBY ASSOCIATION –ACGR (JAN –OCT 2015) – General Secretary. • SWITZERS RUGBY CLUB (JAN –DEC 2014) – Vice-President and Head of Partnerships. • UNITED NATIONS Partnerships & collaborations - for OHCHR Anti-discrimination, Permanent Mission of India, Permanent Mission of South Africa. initiated UNFPA & P&G delivering aid to women and girls in Libya.

Global Assistant Brand Manager - dunhill Fragrances (Global Design Team) | Nov 2006 - Feb 2008 (1 year 4 months) Global Assistant Brand Manager - Lacoste Parfums (Global DeliveryTeam) | July 2005 - Nov 2006 (1 year 5 months) Global Design Manager - Lacoste, Jean Patou, Yohji Yamamoto Parfums (Global Design Team) | Feb 2002 - July 2005 (3 years 6 months) Marketing Development Manager - BOSS Hugo Boss fragrances (UK Market Team) | Jan 2001 - Feb 2002 (1 year 2 months) Assistant Brand Manager - BOSS Hugo Boss Fragrances (Global Design Team) | Nov 1999 - Dec 2000 (1 year 2 months)

Business Development Manager for fashion start up (Ready-to-Wear and Haute Couture) in Paris for ex Balenciaga designer Josephus Thimister. Establishing the first studio and leading sales with key A-list department stores.