Mishti Jain Email & Phone Number

Singapore

Singapore

Led integrated marketing strategies and programs to inspire and engage mid-large businesses in APAC and influence them to adopt Meta’s advertising solutions to achieve their business objectives- Led global and regional marketing programs for the mid-large APAC advertiser audience while taking market nuances into consideration to drive product adoption and improve brand perception- Enabled always on message amplification and education for mid-large advertiser audience- Unlocked new go-to-market channels such as email and virtual events / webinars leading to an improvement in NPS score- Used data and audience insights to apply sophisticated segmentation strategies for lead nurture and product adoption- Worked directly with a 150+ member sales org managing 3000+ advertisers and agencies across APAC and established effective cross-functional relationships.

Singapore

- Developed and localized product marketing narratives for the APAC region to help advertisers achieve their business objectives using Meta's advertising solutions- Collaborated with regional and local marketing teams to activate product related marketing comms via key marketing programs and channels such as digital, email and events.

Singapore

Responsible for driving digital marketing thought leadership and inspiring brands across the APAC region to accelerate their shift to digital- Developed and launched an APAC-first program to cultivate a measurement and experimentation mindset among advertisers and to promote Google Ad products- Developed and launched a new performance marketing narrative for APAC, focusing on Search and Machine Learning- Led a marketing automation program in APAC to provide actionable insights to Google's largest partners, thus driving product adoption and incremental revenue: drove cross functional partnerships, formulated an incentivisation strategy & conducted trainings- Planned and executed the Google Asia Pacific CMO Academy in partnership with INSEAD to drive thought-leadership and inspire marketing leaders

Singapore

Involved in multiple consulting projects with a leading Swiss Bank in the wealth management domain.- Pitched and landed a global project to overhaul the wealth management operations for the client- Launched an improved balance sheet utilisation methodology for client by analysing large volumes of complex data sets and implementing new methodologies.- Transformed the client's onboarding process and institutionalised new processes, leading to time savings and operational efficiency. Won a regional team award recognising performance excellence

Singapore

Analyzed trading strategies and P&L for equity derivatives desk dealing with European, Asian and African Markets; performed financial regulatory reporting & worked on change management projects- 1 of 70 employees to receive the 'Spartan' excellence award for exceptional contribution to the department in Q4 2012.- As Singapore's Representative for Credit Suisse's Global CFO Philanthropy Committee, planned and implemented division's philanthropic activities for 2012 in liaison with other global offices.

Bachelor Of Business Management, Finance And Marketing

Activities and Societies: SMU Debating Society, SMU International Ambassadors, SMU Indian Cultural SocietyBachelor in Business Management.

Master Of Business Administration - Mba, Strategy And Leadership

Activities and Societies: - Mentorship Coordinator, Alumni Relations Council ; Won four national level business plan competitionsMBA.