Misia Tramp Email & Phone Number

Greater Seattle Area

London, Gb

25 year veteran of using data to drive strategy and innovation across different contexts. Successful entrepreneur, team builder and inventor of metrics. I am a firm believer that you get the behavior you measure, and love helping organizations to become data driven as a tool to drive success. Specialties:. Customer experience strategy and design. Innovation and new product development. Quantitative research design and analysis. Qualitative design, moderation and analysis. Traditional and virtual ethnography. Board-level facilitation. Conference presentations. Thought leadership. Change management.

Seattle, Wa, Us

Supporting on roadmap and strategy to ensure offering relevance to the Insight market

Washington, District Of Columbia, Us

Tahzoo is a leading customer engagement agency that empowers Global 1000 enterprises to create and deliver customer experiences that are engaging, relevant and persuasive across all digital channels and devices.As the Head of the Insights & Innovation Practice, I am enabling our clients to ensure that decisions are data driven and ensure that actions drive the desired customer and commercial outcomes. We use a full mix of methods; as we believe that where insight is required to solve a business problem data agnosticism is critical. We can support a full range of observational as well as traditional methods, both qualitative and quantitative.Driving action and innovation is core to how we approach a challenge....we aim to ensure that no dust collects on any deliverable we produce!

Maidenhead, Berkshire, Gb

Lead a team to help drive:1) The integration of the 'Customer Commitment Framework' into other Lines of Business. This includes understanding how to use social data to drive campaign management, content strategy and localization strategy2) The evolution of SDL's corporate strategy from Global Information Management (GIM) to Customer Experience Management (CXM). Ownership of the insight strategy to inform future direction and execution, as well as the ongoing corporate scorecard3) Internal and External evangelism of the Customer Commitment Framework as well as the SDL message to press, analysts, partners and other industry influencers4) A program of insight using research communities to help drive thought leadership for SDL as well as ensuring SDL's recommendations are data driven5) Own the sales, delivery and nurturing of SDL's top tier accounts as well as bringing in new business6) A member of the Leadership Team to help drive ongoing strategy and execution7) Lead inventor on the following patents:a) Product Cycle Analysis Using Social Media Datab) Systems and Methods of Using Social Data in Campaign Management and One-to-One Database Marketingc) Collection, Identification, and Interrelation of Customer Experiences from Social Datad) Multimetric Analysis of Social Data using Customer Commitment Framework Scorese) Systems And Methods For Determining Customer Brand Commitment Using Social Media Dataf) New Sharing and Recommendation Tracking Methodg) Systems and Methods for Processing Social Data to Determine Customer Segmentation and Experiencesh) Customer Relevance Scores and Methods of Usei) Product Cycle Analysis Using Social Media Dataj) Generating and Displaying Customer Commitment Framework Datak) Brand Commitment Scorel) Systems and Methods For Determining Customer Brand Commitment Using Social Media Data

Maidenhead, Berkshire, Gb

Leadership role within the Social Intelligence Line of Business to drive:1) The validation of the Customer Commitment Framework and all associated metrics. This included owning innovation, design, build, marketing, sales and execution. This group effectively acted as a 'business within a business' to incubate and create a proposition around an entirely new data and insight proposition using social data at the core2) Revenue. Owned a significant target as part of validating the new proposition. This meant all nurturing, sales and delivery of projects through a combination of technology and consulting3) Productization of the Customer Commitment Framework. The movement from the measurement framework being a pure labor based model through to automation and subsequently a set of requirements for Engineering was a key part of the team's responsibilities4) External advocacy: this included press, analysts, partners and other industry influencers

Maidenhead, Berkshire, Gb

Led a team to help support the introduction of innovation as a 'way of doing business' rather than a 'series of projects'.Combined my history of insights, innovation and using social data to help generate multiple potential offerings to generate unique IP for the business. During this role, the 'Customer Commitment Framework' principle was finalized as a way for businesses to understand their customer ecosystem holistically in a predictive and real time fashion.A core part of the innovation principle was to monetize innovation to ensure any new offerings were validated as they were being invented.Responsible for leading a team, the role also involved significant cross company collaboration to ensure that offerings could be integrated across the software stack.

Led a team to create new offerings through extending traditional research offerings as well as development of net new insights products.Responsible for integrating social media data into new offerings to explore the potential role of this important data set in driving new insights to drive decision-making.In addition to creating service offerings, the team was responsible for driving recommendations that will ultimately led to the productization of offerings into the Alterian Social Media Platform.Created 4 Patents Pending for new offerings.

Intrepid was acquired by Alterian, a global software provider of customer engagement solutions, and my work continued there. Intrepid was a global social media analytics and market research consultancy that supports business transformation through a deep, multi-channel understanding of people, markets and technology. Using a powerful combination of market research expertise and social media analytics, Intrepid helped clients identify new markets, develop new products and services, and create meaningful brand and customer experiences.

London, Greater London, Gb

Intrepid, based in London and Seattle; was an evidence-based insight and innovation agency acquired by Alterian. We used qualitative, quantitative and ethnographic research techniques together with analytics to deliver highly commercial outputs in B2B and B2C markets.Clients included:American Express, Citi Group, Dell, Dixons Stores, Dunkin’ Donuts, GE, Harper Collins, JWT, Leo Burnett, Microsoft, MSN, News International, Nintendo, O2, RBS, Somerfield, Tesco Personal Finance, T-Mobile, Wunderman

Redmond, Washington, Us