Mislav Marinčić Email & Phone Number

Croatia

• Leading Revenue, Investments, Trade Finance and SOx & Compliance teams
• Driving growth and profitability through Pricing strategy, Trade Terms optimization and strategic ROI analysis
• Leading strategic business planning, competitive overview and business cases for new launches
• Ensuring Controls are in place and Risks are regularly identified and monitored, with mitigations plans setup

• Driving pricing strategy for 18 markets
• Leading strategic financial planning exercises
• Providing value-adding commercial insights to support strategic financial decision
• Performing analysis indicating implications of business decisions
• Business partnering with key senior business stakeholders
• Building strong business and commercial acumen across organization

• Developing Pricing & Excise strategy and strategic market plans
• Leading market profitability initiatives
• Reviewing and optimizing product/category margins
• Tracking competitor pricing activities and their financial performance
• Providing Pricing inputs for Business Cases related to new product/market launches
• Financial modelling and scenario planning

• Leading full financial budgeting, forecasting and reporting process
• Analyzing and presenting financial performance to Cluster Lead Team
• Supporting business strategy with financial insights
• Active management of Working Capital to reach Cash Flow target
• Leading Product cost optimization initiatives
• Leading Operational Expenses Budget reviews and overspend mitigation with Function Leaders

• Leading P&L forecasting and reporting process
• Actuals vs Forecast variance analysis and root causing
• Calculating financial impact of strategic decisions and providing recommendation
• Product cost analysis and control
• Gross Margin modelling and Pricing scenario planning
• Opex Budget control and bottom-up planning

• Leading monthly reviews with CE Function Leaders
• Monthly actual vs budget reporting and cost control
• Bottom-up and zero base budgeting
• Enabling cost savings by providing spending and scenario analysis
• Leading fiscal year end process
• Driving efficiency through process standardization and simplification

• Leading KPI reporting redesign
• Bottom-up business planning process – deployment and support
• Trade Fund Management team coordination
• Key contact for trade spending in CE

• Monthly analysis and KPI reporting to CE Lead Team
• Trade Fund Management system – testing, maintenance and enhancements coordination
• Payment on Time - analysis, reporting and leading improvement projects
• Customer P&L analysis
• Co-leading fiscal year end process

• Trade budget management for Croatian Key Accounts
• Customer/market KPI reporting system design
• Customer financial statements and pricing analysis
• Preparing & presenting quarterly business updates & retail market dynamics
• Fiscal year end process – support in Accruals creation and validation
• Accounts Payable review, control and correction

• Monthly and ad hoc customer sales analysis
• Establishing and owning customer KPI scorecard
• Organizing promo activities and events
• Day-to-day communication with customer and partners
• Administrative tasks

Master Of Economics, Analysis And Business Planning

Bachelor Of Economics, Business Economics, Gpa 4.6