Misleyane Celestino Email & Phone Number

• Discovery and creation of MVP products for new Ame products, focusing on new revenue streams.• Facilitation workshops for discoveries and ideations on challenges such as "How can we bring improvements to the information architecture in accessing products and services in the app?" and "How can we bring more sobriety to the app's home screen?"• Experience in creating a new Wallet, designed to be a financial "hub" of the app, consolidating all financial solutions on a single screen.• Creation of motion design animations for the onboarding of the new Wallet, showcasing the new layout of functionalities.• Planning, application, hypothesis generation, creation, and application of experiments (usability testing and card sorting) to measure user interaction with the new interfaces, and data analysis.• Conducting co-creation sessions for app products and services.• Complete experience working in Figma, creating design systems, and product prototypes. Experience with financial and digital products (gift cards, bill payment, Pix payments, Protected Wallet (insurance)).Tools: Figma, Maze, Optimal Workshop, Figjam, Google Analytics, Power BI, Lottie Files, After Effects.

• Redesign of a product called Rock Management, used to manage the industrialization of granites and marbles. Conducted a discovery process and delivered a new version tested by users and approved.• Creation of a comprehensive Style Guide, low-fidelity wireframes, and responsive high-fidelity prototypes for web and mobile (based on Material Design concepts).• Creation of an ERP product focusing on HR management, with responsive prototypes.• Prototyping for a platform of a startup incubator company, featuring project management capabilities.Tools: Figma, Balsamiq.

São Paulo, Brasil

• Creation of medium-fidelity wireframes, focusing on information architecture and interaction flows, for validation with clients.• Analysis of heatmaps and screen recordings, aiming to identify potential gaps in user journeys.• Projects for systems/platforms, landing pages, websites, and applications, catering to marketplaces, e-commerce, affiliate programs, B2B and B2C commerce, loyalty programs, etc. It was a comprehensive experience as I had exposure to various niches.Tools: Axure RP, Hotjar.

Londres, Inglaterra, Reino Unido

• Secondary research to deepen knowledge in the realm of hosting websites.• Brand rebranding for intentional strategic repositioning.• Website redesign and rewriting restructuring.• Information architecture, rethinking the product journey as a whole.• Medium-fidelity wireframes and prototypes.Objective: Reduce the bounce rate, which was at 67.83%. With the implementation of improvements, the rate decreased to 46%.

Vitória, Espírito Santo, Brasil

• Competitive benchmarking, gaining better insights into client companies' competitors.• User interviews.• Usability testing application and results analysis.• Creation of low-fidelity wireframes.• Development of responsive prototypes for web and mobile.• Blueprint creation, focusing on analyzing the user journey in a holistic view (end-to-end).Tools: Figma, Mural, Butter, Maze.

• Mapping and analysis of internal processes in call centers.• Identification of bottlenecks in customer service, focusing on improving workflow flows.

Uberlândia, Minas Gerais

• Monitoring of calls made by call center representatives.• Analysis of call scripts and creation of improvement proposals.

Uberlândia, Minas Gerais, Brazil

• Active listening and negotiation with Bradesco clients.

• Architectural projects• Measurement of spaces• Electrical point projects• Lighting projects• Executive projects for constructionTools: AutoCAD, SketchUp, V-ray

Nova Venécia, Espírito Santo, Brazil

• Development of technical drawings in AutoCAD.• Three-dimensional graphic representation and rendering in SketchUp and V-Ray.• Surveying of areas for project development.• Preparation of plans for regularization with the municipality.

• Creation of banners, advertising materials, and Instagram posts for churches, shops, and freelance professionals.• Mockup creation with the application of graphic arts on physical products.• Hand-drawn or digital illustration creation.Tools: CorelDraw, Canva.

Nova Venécia, Espírito Santo, Brazil

• Issuance of electronic invoices for inbound and outbound goods.• Generation of documents for export (Packing List and Commercial Invoice).• Inventory information management in the system.• General banking services.

Innovation And Digital Business, Business Administration And Management, General

Bachelor Of Architecture And Urbanism, Architectural History