As a Sales Financial Controller with over a decade of experience in finance and audit, I have a proven track record of providing financial leadership and decision support to achieve profitable growth. At Fauji Foods Limited, I am responsible for co-piloting the Sales Leadership and Customer Account teams, and focus on analyzing sales activities to make recommendations on the best utilization of sales-controllable funds to drive ROI on trade spend while delivering profitability reporting and driving the creation of robust customer targets for net sales and profitability. In addition to my work in sales finance, I have also excelled in the field of internal audit. Prior to my work in audit and sales finance, I worked as an Assistant Manager in Internal Audit Sales at Haleeb Foods Limited. Here, I conducted retail audits, store audits, and special promotions audits based on distinctive and peculiar questionnaires/forms designed with respect to the activity, conducted market visits for checking existing brand position/competition brand positions, numeric, shelf space, products placement, and problems. Additionally, I performed audits of the distributors on a regular basis, including operational audits, verified distributor feasibility, and devised action plans for betterment, ensured that company’s SOPs are followed by the sales team and distribution network, and designed questionnaires/forms for retail audits, promotional audits, store audits, distributor operational audits.Earlier in my career, I served as a Senior Accounts Officer at Super Asia Motors (PVT) Ltd, where I developed reports for top management summarizing the business financial position in areas of income, expenses, capital usage, and cash flows. I also coordinated in the preparation of budgets and financial forecasts, monitored budgets, compared them with actual and determining variances, participated in the preparation of Financial Statements & Reports for internal usage, and handled daily A/P processes, payments, and supervised A/P staff.Throughout my career, I have built a strong reputation for excellence, strategic thinking, and attention to detail. I am known for my ability to collaborate effectively with cross-functional teams, communicate complex financial information clearly and concisely, and provide actionable insights to drive business growth. As a result, I have been able to consistently deliver results and help organizations achieve their financial objectives.
Listed skills include Internal Audit, Internal Controls, Account Reconciliation, Accounts Payable, and 21 others.
