Prashant Misra Email & Phone Number

Gurugram, Haryana, India

Creating everything from Scratch

Gurugram, Haryana, India

Faridabad, Haryana

Responsible for Product and Growth of Lybrate Ecom business.

Bangkok Metropolitan Area, Thailand

Bengaluru Area, India

Owner of Business growth of Leads Vertical

Gurgaon, India

• Responsible for Personalization across the Website• Develop the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)• Evaluate conversion bottle necks against known best practices• Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting webpages.• Managing Ad-Monetization and accountable for 100% increase in Ad revenue of Organization.• Working with Web Analytics team for accountable reporting to top Management• Coordinating with Tech team for Online Store Requirements. • Coordinating with third party vendors for Programmatic Monetization and Recommendation Engines.

Gurgaon, India

Online Store Product and Marketing- Product Management: Homepage and all product landing pages- OnSite Marketing: Responsible for all OnSite Marketing campaigns- Web Analytics: Track relevant store metrics via dashboards on an on-going basis and identify ways to improve online store performance - Cross Sell: Responsible for cross-sell of different LOBs with relevant LOBs - Site/App Merchandising: Responsible for conceptualizing & suggesting recommendations for the launch of new UI/UX across both platforms - Desktop and Mobile.- Retargeting: Responsible to set up personalized view of the pages for the visitor and use of retargeting to drive sale/revenue- Responsible for Online Marketing targets of Flights Line of Business

Gurgaon, India

Site/App merchandising- Track relevant store metrics via dashboards on an on-going basis and identify ways to improve store performance - Test and implement best targeting methods for store inventory e.g. A/B...n Testing, Multivariate Testing etc- On-going evaluation of tools & technologies used for ad-serving/ testing - Periodic tracking and monitoring the competition and preparing benchmark on the same

Mysuru Area, India

Website Management and Content Marketing Product Management for LMS of the organization and managing key account platforms. Working closely with e-Commerce section of the organization and working on Web Site enhancement. Analyze the web analytic data and get insights for the E-commerce section of the organization. Responsible for Cross-Sell and Up-sell of products for existing customers and to generate new leads. Project Management of a key project of CRISIL financial Literacy which included everything ranging from team management to final delivery of the product

Pgdm

Bachelor Of Technology (B.Tech.), It