An Vu Email & Phone Number

New York City Metropolitan Area

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

Bio Emerging Designers Boutique － New York City, NYOwned and operated women's specialty boutiques focusing on better contemporaryfashion by emerging designers, targeting 25-45 year old professional women.Conceptualized all stores, negotiated all lease LOI and terms, oversaw store buildouts, designed, set up, and merchandised stores for initial store openings.Generated and analyzed P&L reports monthly, revenue management, andfinancial forecasting to determine each… Show more Bio Emerging Designers Boutique － New York City, NYOwned and operated women's specialty boutiques focusing on better contemporaryfashion by emerging designers, targeting 25-45 year old professional women.Conceptualized all stores, negotiated all lease LOI and terms, oversaw store buildouts, designed, set up, and merchandised stores for initial store openings.Generated and analyzed P&L reports monthly, revenue management, andfinancial forecasting to determine each season's open to buy (OTB).Hired and trained staff, including management staff, to merchandise inventory inorder to maximize floor space and drive sales, and to assist customers by stylingthem based on their lifestyle, personality, and body shape.Lead all advertising efforts including print, digital, social media, and emailcampaigns.Created and implemented social media marketing strategy, increasingengagement 4x in 3 months.Analyzed results from each campaign effort, evaluated return on investment(ROI), and developed future marketing strategies based on results.Analyzed customer data to create strategy and ensure maximum effectiveness fordigital, print, social media and email campaigns.Attended major tradeshows and visited showrooms every season to performseasonal buys, visited major wholesale districts in LA and NY to restock inventoryas needed.Developed three websites using the following platforms: Yahoo, Shopify, andShoptiques.Created and enforced sales goals with growth rates of 25% YOY.Opened a second branded boutique in Naples, FL in February, 2011.The profit margins for the Naples store has consistently shown higher than industrystandard margins of 70-75%. Show less

New York City Metropolitan Area

New York City Metropolitan Area

New York, New York, United States

Increase brand awareness of the group among entrepreneurs seeking funding as well as the broader early stage investing community.

Greater New York City Area

Body by BioFounded and developed women's knitwear apparel brand providing competitively priced,casual, sophisticated clothes made of eco-friendly fabrics.Identified a gap in the market for eco-friendly clothing amongst a growing group ofenvironmentally conscious consumers.Sourced pattern maker, manufacturer, dye house, and finishing house in LosAngeles.Art directed and set up photoshoot for seasonal look books.Worked with manufacturers to achieve competitive… Show more Body by BioFounded and developed women's knitwear apparel brand providing competitively priced,casual, sophisticated clothes made of eco-friendly fabrics.Identified a gap in the market for eco-friendly clothing amongst a growing group ofenvironmentally conscious consumers.Sourced pattern maker, manufacturer, dye house, and finishing house in LosAngeles.Art directed and set up photoshoot for seasonal look books.Worked with manufacturers to achieve competitive pricing while maintaining ahigh margins.Created and implemented a marketing strategy using a combination of PR, trunkSkillsEducation and Trainingshows, on-line marketing, and community based outreach.Hired PR firm to introduce the collection to editors, which eventually lead tonumerous features in prominent publications.Held intimate trunk shows in select cities to introduce and sell the collection toinfluential clients.Participated in fashion shows to showcase the collection to a wider audience.Sell through rate in store was 82%.Saw a 64% profit margin in two seasons. Show less

Master Of Public Health (M.P.H.)

Bachelor Of Science (B.S.)