Emily Mclaughlin Email & Phone Number

London, GB

London, GB

• Developing strategic plans based on data led insights to drive the behaviours that we know reduce churn
• Analysing churn and engagement alongside our Analytics and Insights team, conducting thorough analysis of churn and engagement trends, identifying underlying factors and opportunities for improvement
• Developing a culture of test and learn by introducing new and consistent practices with how we measure and approach Engagement and Retention initiatives alongside campaigns and optimisations
• Supporting the Head of Subscriber Engagement & Retention with new and innovative ideas on on how to reduce churn and increase engagement using multi-channel journeys and messaging strategies
• Working alongside cross-functional Stakeholders to explore how we can increase engagement across Key Retention Drivers like Puzzles, Newsletters, App Usage and Increasing Readership
• Collaborating closely with cross-functional teams including CRM, Marketing, Product, Data & Insights, Editorial and Customer Service to ensure alignment and synergy in efforts

London, GB

• Growth:
• Developed and executed Email Marketing Strategies focused on acquiring New and Lapsed Subscribers, including Editorial Content, Podcasts and Newsletters
• Increased Reacquisition Conversion Rate by 8.5% YoY whilst reducing the Volume of Emails Delivered by 9% YoY
• Managed the end-to-end Print Allocation process for Subscriptions, Podcasts and Newsletter Advertisements in the Daily Telegraph Newspaper
• Worked closely with the Design Team to ensure Marketing Assets are produced on time, to a high standard, and that are aligned to the brand
• Working with Stakeholders to identify key opportunities to promote Editorial and Product throughout the year whilst also supporting Idea Generation through to Execution of these campaigns

London, GB

• Retention
• Supported, defined and delivered a multi-channel retention strategy across Digital, Print and Email through Pre and Post-Cancellation Campaigns (Including Price Rise, Pending Cancel, Winback, Credit Card Expiry and.
• Pre and Post-Cancellation Campaigns saw a 13% increase in Retention Volume (+6.5k YoY)
• Defined and developed test-and-learn plans using customer segmentation whilst also adopting a test-and-learn approach within my work
• Worked with stakeholders from across the business to maximise opportunities and ensure effective execution of plans including Editorial, Acquisition, Insight & Analytics, Design, Legal, CRM and Tech
• Regularly maintained key team reports which were shared with a variety of stakeholders to influence monthly and quarterly plans

London, GB

• Retention
• Developed and executed proactive retention campaigns that reduced customer churn, with an increase in Retention Volume by 77% (+27k YoY)
• Leveraged data to develop new messaging strategies and continually optimise campaign performance by understanding customer behaviour, which led to a 7% improvement in Retention Rate YoY
• Evaluated the success of numerous campaigns through KPIs whilst going further to identify insights to drive informed decisions
• Worked closely with Design, CRM, Compliance and Tech to ensure the flawless delivery of numerous campaigns
• Researched and maintained awareness of email marketing trends, best practices and technologies Social Media

London, London, GB

• Regularly checked the Your4 website to see if there are any newly posted tasks which then include writing personal and detailed responses in accordance with the subject
• Discussed topics and attended events alongside other members taking part
• Created content for the Your4 Tumblr site

London, GB

• Office Administration duties included checking coupons against the daily report, daily safe checks as well as weekly store cash balancing
• Meticulously handled POS system transactions including credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow
• Anticipated customer needs and provided them with high-quality service whilst upholding brand standards and values to ensure customer satisfaction whilst incorporating interpersonal and communication skills
• Actively stayed informed about the latest sales offerings and loyalty programs
• Maintained a clean, organised inventory and curated displays of rotating seasonal items and accessories

London, GB

• Provided a high level of professionalism and rapport by building relationships with customers to ensure their experience was as easy as possible
• Had an extensive knowledge of the products in the store by being able to recommend alternative products if needed, which in turn increased sales
• Frequently expanded my knowledge of different processes throughout the workplace such as receiving deliveries and being trained in the bakery
• Being flexible with roles within the store, such as working on the till; putting out deliveries; making sure the store is clean as well and replenishing stock throughout the day, which allowed me to develop my time.

• Filed important documents alphabetically and efficiently so they could be found quicker when needed
• Presented a professional yet friendly impression to represent the company to all visitors and clients which in turn increased customer satisfaction as well as made a return visit more likely
• Creating a blog post for their website which represented the company as well as trying to reach their target audience, which was widely consumed and praised
• Running professional errands, which ranged from going out and getting equipment to greeting and directing clients when they arrived, which were all completed to the highest standards

A-Level, Media Studies, Sociology & History

Gcse'S - 11 A-C'S