Supporting the business’ strategic priorities by planning and implementing a series of integrated, multi-channel marketing campaigns, at different stages of the customer life-cycle, aimed at driving qualified leads and creating funnel opportunities for the European business.I am also the lead on delivering a busy events schedule across the European region and facilitate a structured and sustainable internal communications strategy aimed at driving visibility and engagement across the European organisation.

A multi-faceted role encompassing devising and implementing a marketing communications strategy, relaunching and safeguarding the QuantuMDx brand and developing relationships with key stakeholders to transition QuantuMDx from a research and development organisation to a commercial business.AchievementsCreated and launched the new QuantuMDx brand and became custodian of the brand.Managed company and product collateral - ensuring all materials were regulatory compliant.Manged product launches in the UK, Europe and USA (pending compliance).Implemented a CRM system, devised the content plan and set up lead generation marketing automation campaigns to maximise leads and support the overall business strategy.Led market research on covid testing and PCR diagnostics and published reports and white papers.Managed all public relations and content marketing activity including pro-actively protecting the company’s reputation, producing press releases for corporate updates and managed interviews with key players – securing 40+ pieces of media coverage in national, international and industry-specific publications.Devised and delivered distributor training, materials and support to aid them to sell in their territories.Successfully secured nine prestigious industry award nominations and five wins.Managed participation as exhibitors and delegates at key UK and international exhibitions.Advised and counselled the CEO, Board of Directors and SMT - providing advice, guidance and coaching.Created and drove an internal communications strategy – including the introduction of regular communications via a monthly newsletter, an employee of the month scheme and an overhaul of the intranet.Directed the Digital Manager on paid digital opportunities such as Google Ads and LinkedIn advertisement.Managed multiple partner agencies and supplier relationships - directing their priorities and taking accountability for their performance.

Working with this industry pioneering startup, specialising in cloud-based SaaS technology for mobile workforce scheduling solutions, to build the company and brand from scratch and bring this innovative, game-changing technology to market.AchievementsCreated NDGAI's brand and corporate identity, mission, vision, values, USP/UDP, website, and collateral.Brought the OptifAI artificially intelligent SaaS scheduling solution product to market.Conducted competitor analyses and customer and market research.Created and implemented the marketing and communications strategy.Promoted and positioned the company’s brand, products, and services to maximise lead generation and support the overall business strategy.Created and managed PR opportunities and corporate communications.Played a full part in the Senior Management Team and was involved with the strategic running of the company.Managed an apprentice with responsibility for her training, development, and HR.Managed the production of an animated product explainer video which took technical and product information and concisely explained what the product does in a simple format for customers to understand.

Undertook a broad marcoms role for this Peterborough-based software company developing a workforce scheduling solution.AchievementsA key member of the Operational Management Team and involved with the day-to-day running of the business.Managed crisis coms - This involved reputation management/repair, damage limitation communications, and a strategy for updating customers.Successfully planned and implemented two customer forums (north and south) to update customers on plans and gain invaluable customer feedback on current and planned tech - and produced a report for the SMT and developers to inform future product development.Implemented a ‘how to’ webinar series to aid with customer use of the product to cut down on unnecessary support calls.Created new marketing collateral and website to aid with lead generation.Implemented a CRM (customer relationship management) system to manage the sales funnel process and automate the prospect to advocate journey.Planned the event season including merchandise, stand design, corporate identity, and speaker presentations.Conducted a Local Authority customer research project to aid with future bids and proposals.Created and implemented a corporate social responsibility programme.***CEO Nigel Gittins sold Webroster to The Access Group and transferred me to his new start-up company NDG Artificial Intelligence Ltd.***

Delivered consultation and community engagement projects from inception to post-project evaluation for housing and commercial developers.AchievementsWinner of CIPR PRide Construction, Property or Infrastructure Campaign of the year 2019, a public consultation and community engagement campaign on major parks.Devised and delivered the hugely successful Parklife project, a public consultation and community engagement on major parks and open spaces for Ebbsfleet Development Corporation.Collaborated with the PR team to deliver the consultation for an Olympic grade climbing wall at Nene Park in Peterborough.Delivered a market research project for NatureSpace reviewing their marketing materials and speaking with companies who had either used or enquired about their product and potential customers who had not yet had contact with the client.

A multi-faceted role encompassing multiple campaigns, PR, digital communications and advertising. AchievementsWinner of PRmoment Public Sector Campaign of the Year, 2017 – a rape and sexual assault campaign that increased the reporting of rape by 76% and sexual assault by 35%, the highest number of offences recorded in one month since April 2008.Devised and delivered the sexual assault project to raise the reporting of rape and sexual assaults, collaborating with a film production company to create a short film promoted digitally to educate the public about consent.Devised and delivered the hugely successful County Lines – Spot the Signs campaign to fill an intelligence gap and raise drug supply awareness in suburban areas, including urban gang infiltration, child and vulnerable person exploitation and violent incidents. This resulted in an increase in intelligence submissions from one to three submissions per day to four to five submissions per day and raising awareness of county lines amongst the public from 42% to 90%.Created the ‘Who’s World Are You?’ motorcycle road safety campaign, conceiving the concept, branding and key messages to effectively communicate to bikers that they need to take extra care on the roads because they have loved ones at home.

Managed and motivated a team of three area fundraising managers and 200+ volunteers; implemented and marketing a programme of fundraising projects and improving brand awareness to meet income targets.AchievementsCreated the Tea for RNIB concept and sub-brand, successfully producing products for the business and consumer markets, rolling out the project across the UK following a successful pilot in Birmingham.Collaborated with Serpentine Green Shopping Centre and their external marketing agency to design, promote and manage the annual Santa’s grotto project.Organised press opportunities to promote RNIB’s ‘Dotty Day’ and ‘Read for RNIB’ campaigns, making effective changes to each event’s fundraising strategy to ensure success.Rolled out the ‘Valentine Hearts’ campaign, securing media coverage and using cold calling techniques to generate income, also up-selling supporters to the ‘Easter Egg’ campaign.Marketed the Read/Bear Hunt products to schools; supporting events and using various communications to engage and educate children about disabilities, resulting in new supporters and revenue.

Devised and delivered targeted marketing strategies, implementing cross-channel campaigns, including direct marketing, telemarketing, pay per click, and social media to generate leads and sales.AchievementsWorked quickly to launch a retail customer acquisition and retention campaign in the form of an ‘Olympic Dream Team competition’ within four weeks of starting in the role that attracted 374 participants and secured 80 new customers.Created the ‘Empower in Pink’ initiative to coincide with Breast Cancer Care’s Pink Campaign, exploiting the opportunity to shift non-moving pink stock and support a worthwhile charity.Formed a trade customer acquisition and interaction project, securing new trade clients; heavily marketing the ‘Club Spirit’ competition across all social media networks, using PPC, social media and email marketing to leverage the efficacy of product photography online and promote a range of products given away as prizes.Conceived the ‘Get it Right’ Christmas marketing campaign to promote the use of the customer helpline to increase brand integrity, elevate sales by £5k on the previous year and substantially reduce the return volume of incorrectly ordered goods.

Effectively managed all events and marketing activity; devising and implementing multi-discipline fundraising products and strategies, utilising volunteers and rallying supporters to generate £85k a year within the East Anglia region.Implemented strict financial management; controlling budgets, managing resources and analysing financial information to appropriately manage risks in accordance with agreed income streams.Wrote engaging and compelling copy, composing press releases and designing a range of highly effective and vibrant marketing materials to engage with the public and elevate the charity’s profile in line with brand guidelines.Actively promoted the ‘Kidney Research UK presents the Good Guys Orchestra’ showing at the Embassy Theatre; using direct print mail and promotional flyers, together with aggressive PR activity to generate a net income of £6k.Created and launched a corporate fundraising project ‘Purple Paperclip’, marketing effectively to raise over £10k.Established a Community Supporter Group and a Business Supporter Group marketing strategy template to roll out across the UK, preparing to launch two community supporter groups and one business supporter group in East Anglia.

Researched and created a strategically categorised database of national businesses to enable Sue Ryder to apply for and secure mutually beneficial charity of the year relationships.Review and produced marketing materials to provide a constant and relevant stream of information to regional media, regional fundraising teams and regional supporters.Coached and supported five local corporate fundraisers in the East of England.

Created and marketed corporate fundraising products to the local business community resulting in significant income generation against a £140k annual income target to contribute towards the overall team target of £1 million.

Effectively managing accounts for various sized companies, including sole traders and national organisations; selling to customers within the building trade, together with the general public.Purchasing timber and forest products, maintaining stock levels to meet demand, whilst controlling expenditure.Maintaining the product inventory and completing stock takes.Liaising with internal and external suppliers, negotiating prices and dealing with specific made to plans special orders.Managing goods in, invoice matching, dealing with discrepancies and chasing orders.Analysing monthly sales analysis data and management accounts.Training and supervising trainees.Collaborating with yard and transport staff to arranging delivery to meet customer’s deadlines.Acting as the Interim Tool Hire Manager.

Successfully completed the two-year Travis Perkins Management Training Scheme, accepting immediate challenges and increased responsibility from the outset to develop a thorough knowledge of branch operations and associated job roles.Completing on and off-the-job training, including onsite training schemes and external qualifications, encompassing the City and Guilds qualification and HNC in Business Management.Working peripatetically across various branches to develop greater knowledge of branch operations and understanding of products and how customers utilise products on site.Receiving in-house training on management and leadership styles, time management, financial and management accounts, sales and profitability forecasts, customer service, management information (i.e. control of expenditure, sales analysis, daily management reports & management accounts), competitor analysis, personnel training, health and safety, and staff welfare.