Hello! I'm Ashley Malcolm, a multi-hyphenate creative based in NYC, known for my multi-talented approach to the beauty industry. With over a decade of experience as a beauty professional and more than seven years of content creation expertise, I bring a unique blend of skills to the table.In addition to my digital creator prowess, I am a freelance hairstylist with a keen eye for hair transformations that complement my work in the beauty and fashion niche. I have worked several NYFW seasons for top designers such as Pat Bo, Michael Kors, Pyer Moss, and Naomi Campbell's collection with PLT. I have session work experience on set for talents like Solange Knowles, Vogue, Ayesha Curry, Vice and Aida Osman of the hit HBO Max show Rap Sh!t.Over the past five years, I've successfully freelanced as a social media strategist and content creator in the beauty space, collaborating with creative brands to enhance their online presence. My social media expertise spans platforms such as Instagram, TikTok, YouTube, and Pinterest.What truly sets me apart is my dedication to addressing industry disparities, particularly concerning creators of color in the digital space as well as fair opportunity and pay for POC beauty professionals on set. I'm passionate about making a difference by not only helping brands recognize the value of content creators while actively working to balance the pay gap for POC creators but also advocating for POC beauty professionals in the freelance industry.I'm on a mission to drive positive change and create a more equitable landscape for POC in the beauty and creator world. Let's connect and collaborate on our shared journey to empower diverse voices in the beauty industry while creating impactful beauty moments! đź’—
Missess Malcolm
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Hair ArtistMissess Malcolm Jun 2015 - Present-aveda institute graduate.- session hair stylist with over 15yrs experience in set work, nyfw, celebrity clients and lifestyle hair.- assisted on 7+ top designers during 8+ seasons of nyfw including pat bo, michael kors, laquan smith, staud and plt x naomi campbell collab.- assistant to top hairstylist including kendall dorsey and lacey redway.-experienced with celebrity clients including solange knowles, justine skye, lil keed, and ayesha curry.
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Social Media ManagerHouse Of Malcolm Jan 2019 - Dec 2023-Experience with social operational tools like content management, publishing, and community management- Expertise in growing social follower counts with upwards of 5% average IG engagement and over 20k Pinterest monthly views. Gained over 1000 followers on TikTok with just one viral video.- Experience managing and prioritizing multiple projects simultaneously- Partnered with multiple brands on influencer marketing projects including Topicals, Molecules, Unice, and Thread Beauty- Strong analytical skills for measuring/tracking success using established KPIs- Developed strong storyteller skills; able to distill content into bite-sized social media captions and images.- Managed external agencies or partners- Organized and prioritized workload to meet deadlines
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Social Media CoordinatorHouse Of Malcolm Jan 2015 - Jan 2019- Responsible for House of Malcolm's social media strategy across Twitter, TikTok, Instagram, YouTube and Pinterest. - Collaborates with interns to create a social media strategy specific to our goals for each platform.- Delegate task to interns in order to monitor and achieve KPIs. - Collaborate with House of Malcolm on trendy fresh new content to facilitate brand awareness and growth across all social media platforms.
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Salon CoordinatorTime Studio Jan 2018 - Dec 2019Welcoming and greeting clients while demonstrating expertise in services/products• Answering phones, and utilizing POS software system to book appointments, check out customer services/retail• Create, schedule and strategize content for social media platforms.• Schedule weekly marketing text to clients.• Created content for flyers, social media and websites utilizing Photoshop, Premier Pro, and Canva.• Improved business operations by training salon owner in web design and operational management to be able to handle marketing internally.• Coordinated multichannel marketing initiatives including email, lead generation, search/display ads, social media & other relevant platforms.• Created strategic marketing plans backed by identifying the salon's unique customer funnel to current customers and potential leads.
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Brand AmbassadorUber Oct 2016 - Dec 2018San Francisco, California, UsManaged wide variety of customer service and administrative tasks to resolve partner issues quickly and efficientlyEnsured superior partner experience by addressing partner concerns, demonstrating empathy and resolving problems on the spot using ZendeskPerformed data entry for TLC, provided policy and service information, and performed customer service surveysAsked open ended questions to accurately assess partners needsDeveloped a reputation as an efficient service provider with high levels of accuracy
Ashley Malcolm Education Details
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Howard UniversityGeneral -
AvedaGeneral
Frequently Asked Questions about Ashley Malcolm
What company does Ashley Malcolm work for?
Ashley Malcolm works for Missess Malcolm
What is Ashley Malcolm's role at the current company?
Ashley Malcolm's current role is hair artist. creative director. content creator..
What schools did Ashley Malcolm attend?
Ashley Malcolm attended Howard University, Aveda.
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