Creator of unforgettable events, weddings & special occasions beneath the lush palms of Nautilus - the iconic outdoor dining destination of Tropical North Queensland since 1954.

Marketing, PR and social media management for one of Australia's leading sports nutrition manufacturers.

• Develop and execute monthly B2C and B2B promotions across the entire suite of brands - Youngblood Mineral Cosmetics, Sunescape Tan, Image Skincare, La Clinica for Skin & Body, Body Sugaring Australia, Caronlab Australia, Wotnot, Cherry Blooms and Dermalux.• Social media strategy and content creation (Facebook and Instagram), including targeted social media advertising.• Manage all PR activity: organise and respond to all beauty editor requests and PR opportunities.• Write creative and engaging copy for regular newsletters, EDMs, product descriptions, advertising creative, blog posts, social media and magazine article submissions.• Source and order all marketing, promotional and printed materials, and Point of Sale products.• Organise and manage media and blogger outreach, foster relationships and secure brand coverage.• Manage B2B and B2C email and SMS campaigns to drive sales and brand awareness. • Develop and execute creative e-Commerce campaigns, promotions and competitions.

• Planning, coordinating and analysing marketing campaigns to drive revenue throughout the property’s food and beverage outlets, including fine dining, casual dining and bars catering to various target markets.• Assist in the creation and implementation of marketing campaigns to drive ticket sales for live entertainment events within the property.• Aid in the creation and execution of print, digital and radio advertising creative, including basic image editing and design, copywriting, proofreading and editing.• Management of the company’s social media accounts to increase engagement, build brand affinity, communicate with customers and ultimately drive sales revenue. • Managing, updating and creating content for the Jupiters Gold Coast website, including migration of content and coordinating the launch of a new Sharepoint website.• Work collaboratively with various departments across the enterprise, including Food & Beverage, Public Relations, VIP Services, Entertainment, Gaming and Direct Marketing.• Research and assess new marketing opportunities to increase brand awareness and drive sales, including offers for holidays and local special events, mutually beneficial partnerships with relevant brands and organisations, and on-property activations and events.

• Assisting with the development and implementation of overall marketing strategy for the Vitalstrength brand.• Contribute to development of advertising and advertising strategy- traditional, digital and social media.• Social media management (Instagram, Facebook and Twitter) to increase the brand’s following, communicate with customers and potential customers, build brand awareness and drive sales revenue.• Management of sponsorship programs to develop mutually beneficial partnerships with compatible organisations, including top performing teams within the NRL, AFL, ARU and NBL. • Coordination of the Vitalstrength brand ambassador programme, which seeks to support up-and-coming athletes, fitness professionals and thought leaders, while increasing brand awareness.• Copy writing, editing and creation of health & fitness related content for the Vitalstrength blog and social media.• Preparation of reports, use of Sales Force, general marketing administration duties and ad hoc tasks.• Market and competitor research and analysis to assess opportunities for new product development, promotions and advertising.

• Publicising and promoting all QT properties Australia-wide as a destination of choice within key-targeted traditional and new media channels.• Working with the PR Manager to implement the consumer PR strategy, including content development strategy, delivering media and consume launch events, and providing support to regional PR teams for campaign rollout.• Assisting the Social Media Director with providing content to further enhance the brand’s communication messages.• Working collaboratively to develop annual PR plans, including a wide range of static and moving content, press kits, press releases, collateral and promotions, all designed to generate positive publicity within consume and trade media channels.• Assisting in developing and implementing promotional concepts with key stakeholders to drive brand awareness and sales revenue.• Liaising closely with media and promotional partners to build strong, long-term relationships to the benefit of the brand.• Preparation of reports on activities, developments and initiatives, plus administration, invoicing and media monitoring.• Assisting the Functions & Events Managers in leveraging key hotel events.

• Planning, executing and evaluating the overall promotions strategy for the Girlfriend brand. • Promotions management, including coordination of the promotional calendar, building relationships with promotional partners, and securing and executing promotions that engage the consumer and achieve brand objectives. • Copywriting, briefing and proofing for the development of creative and engaging promotional pages, competitions, radio advertisements, POS and marketing collateral. • Ensuring consistent legal compliance with regards to marketing campaigns, advertising and competitions, including the writing of terms and conditions and obtaining of requisite permits. • Development and management of campaigns to effectively engage readers, boost brand awareness and meet the objectives of promotional partners. National campaigns have included Girlfriend of the Year, National Compliments Day and Most Dateable Boy. • Event management of large and small-scale events (including the national Girlfriend Model Search road show, Model Search winner announcement and National Compliments Day), coordinating photo shoots, booking flights and accommodation, and liaising with talent. • Working with external parties to film and produce exciting video content to increase web traffic, meet client demands and promote the Girlfriend brand. • Effectively liaising with major sponsors, promotional partners, advertising and editorial teams to build and maintain long-lasting, mutually beneficial relationships. • Evaluating campaign and promotion performance, creating competitor analysis reports and presenting findings to the team.

• Managing promotions across the K-Zone and Total Girl magazines and websites that excite readers and meet the objectives of both the brand and promotional partners.• Securing promotions through liaison with promotional partners, advertising and editorial teams• Copywriting and briefing of competition pages, POS, TVCs and e-Newsletters• Writing terms and conditions, and ensuring legal compliance partners• Developing competitor reports and analysing performance• Prize fulfilment and answering of reader queries.

Working with some classic, well-loved kitchenware brands - PR, website maintenance, customer communications etc

Responsible for the UK market, new product development, customer communications, website maintenance etc for a small but fun teen brand.