Mistelle Taylor Email & Phone Number

Helena, Mt, Us

Crafting tailored brand solutions and experiences that help businesses thrive.

New York, Ny, Us

Shaped brand based on deep understanding of company’s purpose, enterprise technologies, competitive landscape, and market dynamics to inform advertising, communications, customer engagement, and employee enablement. Developed and deployed brand strategies that established company’s unique value and inspired engagement across diverse set of target audiences. Led brand research and insights, defining objectives, parameters, and methods and informing positioning, creative, and critical business decisions. Drove naming and architecture for company's top new products and programs, including new AI and LLM-driven agent and customer advocacy program, strengthening company’s competitive positioning and brand ecosystem. Clarified architecture and naming for company events, simplifying experiences for attendees. Led creative briefs and brand strategies for core brand experiences executed by internal Brand Studio team. Advised on Employer Branding, Academy, Learning, and Community positioning and brand strategies. Contributed strategic insights to cross-company initiative to optimize customer journeys and accelerate value delivery. Co-created content and execution strategies for updated brand messaging and integrated marketing campaigns. Managed brand messaging development and execution across company footprint. Launched AI and automation brand positioning with brand messaging architecture, trademarked tagline, and content guidelines. Oversaw writing style strategy, informing guidelines and taxonomy. Co-created first company-wide brand training, creating brand stewardship across company and increasing brand value. Developed brand activation strategy to drive brand ambassadorship.

Redmond, Washington, Us

Co-pioneered award-winning, cognitive science-based approach and tracker for brand experiences for company; hosted workshop with marketing and product teams to create brand experiences that drove sales / renewals, retention, and advocacy. Assisted with strategy and development of value proposition, narrative, customer promises, and visual identity of core products. Managed agencies and team of strategy, design, and PM vendors to support stakeholders with landing brand promise, story, strategy, and branding in customer experiences via brand resources and consultations. Addressed high-priority brand challenges with strategic principles that were globally inclusive and aligned with brand; scaled across commercial, SMB, education, consumer, partner, and developer audiences for marketing and product experiences. Partnered with product design, brand, marketing, legal, and research teams on app icons, overseeing brand strategy, research, TM, executive reviews, usage guidance, and rollout: Office core 10 icons 2019; Skype icon and logo 2016. Nominated for and completed “Kellogg on Microsoft, Marketing and Consumer Business Course” in June 2017.

Redmond, Washington, Us

Curated fan stories and optimized customer journeys for Windows devices to inspire brand love on website. Drove content strategy, redesigns, and migrations for two of company’s largest websites: Windows.com (45MM visitors / month) and WindowsPhone.com (35MM visitors / month – now sunset) through two major product launches (Windows 10 and Windows Phone 8 / 8.1). Redefined success metrics tracking customer journey for Windows and Windows Phone. Won “Customer Centricity” Marketing Group Award for contributing to development of Windows Insider Program and two Windows Phone Hero Awards for excellence in program execution.

Seattle, Wa, Us

Developed and executed global digital marketing plans for company’s seasonal promotions and new products. Managed feature roadmap and cross-functional teams, developers, and creative / technical vendor to develop company’s mobile applications (top 100 in Apple and Android app stores), including mobile payment, rewards, stores, and product features. Optimized user experiences and user stories in app designs / functionality, emails, and in-app notifications.

Seattle, Washington, Us

Increased customer satisfaction and sales with insight-based online marketing and merchandising strategies. Developed and executed online marketing plans for three kids’ apparel brand launches, which rose to their divisions’ top ten. Improved email performance metrics by testing new strategies with subject lines, copy, formats, linking, and imagery. Developed multi-channel marketing and merchandising plans to launch flash sale experiences, exceeding forecasts by 50%.

New York, Ny, Us

Led global, digital, and direct advertising campaigns driving intellectual property rights awareness and compliance for Microsoft’s Genuine Software Initiative, including youth education program (curriculum, interactive website, video, trade show, and internal evangelism materials), which won MS Next 2012 People’s Choice Award.

New York, Ny, Us

Managed national and regional advertising programs for AT&T / Cingular Wireless plans and devices in above-line, mass media channels (newspaper, radio, TV, OOH, magazine, emerging media), including post-merger rebranding efforts.

Us

Developed B2B and B2C diagnostic and pharmaceutical product launch materials (marketing plans, brand guidelines, press releases, sales kits, print ads, and direct mail) for Abbott Laboratories, Steifel Labs, and Biovail Pharmaceuticals.