I manage Meta’s relationship with some of India’s leading Creative and Media agencies.

I collaborate with leading agencies and marketers in the region to develop advertising campaigns and powerful digital marketing assets for Meta platforms. During this stint I have pioneered a new model for marketing planning with Ogilvy APAC, built a new filmmaking process for mobile advertising, worked with large, global brands to produce marketing campaigns, and co-authored multiple marketing and creative playbooks for Meta.Campaigns that I have led here have won at the Webbys, Effies and One Show.

Before Meta, I led Ogilvy India's largest account planning group (by revenue and by size) with a team comprising of creative strategists, creative technologists, and qualitative and quantitative researchers - to work on large global brands like Vodafone, Sky, Fiat etc.

Brand and Communication strategy lead on Britannia Industries, Lowe Bangalore's largest advertising account. Responsible for driving growth of Britannia's biscuit and health foods portfolio.

Strategist with DDB Mudra's through-the-line communication outfit, planning on brands like Samsung, Aircel, Disney etc

Marketing Planning on Sprite, Fanta, Motorola, Pernod Ricard, Honda, Amex etc