• Oversaw and grew a team of analysts, engineers, and consultants specializing in marketing analytics & CRO • Grew client relationships by becoming their business partner • Technical SME; worked on accounts and helped mentor team members

Led the analytics consulting practice while working with other developers to build an enterprise SaaS application.

• Engineer analytics solutions and provide advanced technical support to clients of a New York-based marketing agency specializing in SEO optimization, testing, and analytics consulting • Manage project needs and ongoing application/tool support for 10-12 client accounts, including Tiffany & Co., CIBC, and PVH Corp. among others • Participate in weekly conference calls, working alongside the Chief Analytics Officer to gather client’s business and technical requirements, and analytics needs • Developed the award-winning Gtag Adobe Launch extension that is widely used amongst Adobe Launch users • Delivered a standardized data layer-driven solution for tag management implementations which simplified pixel addition and deployment for marketing teams, reduced development team involvement, and improved troubleshooting/debugging activities; additionally, the solution reduced implementation time by ~25%

• Oversaw analytics implementation design and training for key client accounts such as DHG Management, The Wallace Foundation, Refinary29, the Four Seasons, Buzzfeed and more • Served as the Lead Developer and primary point of contact representing the Acronym brand on various contracts pertaining to the Adobe Preferred Partnership Program including The Toronto Star, Gander Mountain, Quicken Loans, Burpee and Gemvara • Led onsite training and development sessions for client teams and developers, providing support and technical acumen regarding new tools, analytics code development, and implementation • Implemented and managed A/B and MVT testing for company-wide accounts, supporting clients with landing page optimization and UX • Enhanced video analytics across vendor platforms, including YouTube, Flowplayer, and JWPlayer through the development of a new automated tracking system

• Conducted digital analytics testing for clients of a multi-channel analytics consulting company, working on projects for clients such as Nikon, InterContinental Hotels Group, and Target • Provided technical Adobe Marketing Cloud support, led A/B and MVT testing, as well as mentored internal and external teams regarding UX best practices, Adobe suite of products, and JavaScript

Developed custom websites for various clients ranging from restaurants to small business-to-business clients. From early on, an advanced web analytics solution was installed to help show the ROI each client was receiving.